Liang Bai Kai Emballage til drikkevand af Tiger Pan er en højt anset vinder af den meget prestigefyldte 2023 A' Design Award i Platin i konkurrencekategorien Emballagedesign.
PlatinEmballage· 2023
Liang Bai Kai Emballage til drikkevand
af Tiger Pan
Klient: Jinmailang Beverage Co., Ltd
Vinder af A' Design Award i Platin i kategorien Emballage
Verificeret Prisvinder
Verificer Prisstatus for #145406Designet
Om Liang Bai Kai Emballage til drikkevand
Liang Bai Kai er en glasflaske designet til afkølet kogt drikkevand. Navnet henviser til kogt vand, der er kølet af, en drik der længe har været almindelig i Kina. Flasken bærer ingen etiket. I stedet er kunstværket fra Song-dynastiets maleri Riverside Scene from Tsingming genmalet og påført glasset ved hjælp af varmeoverførselstryk. Billedet er fordelt på tolv flasker, som repræsenterer de tolv traditionelle timer. Glasoverfladen tilføjer glans og tekstur. Hver flaske måler 313 millimeter i højden og 76,5 millimeter i diameter.
Anerkendelsen
Om A' Design Award i Platin
Liang Bai Kai Emballage til drikkevand er vinder af A' Design Award i Platin, en overordentlig prestigefyldt anerkendelse, der tildeles virkelig enestående, elegante og storslåede designs. Platinvinderne er skaberværkets vidundere, vidnesbyrd om grænserne for intellektuel kreativitet, og de viser deres designeres uovertrufne professionalisme og geni. Disse designs forventes at være de mest ansete værker, der definerer en æras æstetik, bidrager til samfundets trivsel og flytter grænserne for kunst, videnskab, design og teknologi. Liang Bai Kai Emballage til drikkevand udviser et transcendent niveau af fortræffelighed og gør uden tvivl verden til et bedre sted med sine fordelagtige og værdifulde egenskaber. Liang Bai Kai Emballage til drikkevand er et værk, der har vundet A' Design Award i Platin, og som vækker længsler, inspirerer, begejstrer, glæder og skaber stor glæde.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- The main function of the bottle is to contain cool-down boiled water, meaning Liang Bai Kai. What comes next is the label-less bottle contains and shares with the consumers a very important part of ancient Chinese art. Chinese is the only ethnic who drink hot water when it is cool down in their daily life. And the habit can be traced back in 7BC.
- Dimensioner & Emballage
- height 313mm x diameter 76.5mm
- Tags
- water, Chinese water, bottle, package, label-less
- Produktionsteknologi
- The glass material will differentiate the wine from its competitive brands, who are normally packed in plastic. Bottled in glass, the gloss and texture is upgraded on the surface.
- Designudfordring
- Regarding the artwork, the original version is vague so we rearrange the layout and paint it all again, which is separated by the 12 bottles, representing 12 earthly branches hours. As for the technique to realize the drawings, 4 different kinds of crafts are tried out and we succeeded in heat transfer printing.
- Forskning
- To drink cool-down boiled water is an inherited habit from the ancient time. The new packaging design is bring the heritage to the modern life of Chinese along with a different perspective to appreciate traditional arts.
- Inspiration
- The inspiration is from the national treasury artwork of Riverside Scene from Tsingming made in Song dynasty over 1000 years ago. It is the only piece among the famous ten that illustrates the life of ordinary people' s life instead of that of the nobles. So the painting is echoing with the product of Liang Bai Kai so well that it is repainted and carved on the bottles.
- Projektvarighed
- The project lasts 5 months, designed in Shenzhen.
- Driftsflow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of Liang Bai Kai needs to be presented to consumers in a contemporary aesthetic.
- Teammedlemmer
- Chief Designer: Tiger Pan
Assistant Designer: Xuedan Xia
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
Illustrator: Ping Yi
3D Renderer: Yuling Zhu
Video Editing: Chao Ma
Project Manager: Hua You - Billedkreditering
- Tiger Pan
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