Zhong Yuan No. 1 Teemballage by Tiger Pan

Zhong Yuan No. 1 Teemballage by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award i Sølv in Emballagedesign Competition Category.

SølvEmballage· 2023

Zhong Yuan No. 1 Teemballage

by Tiger Pan

Client: Xinyang Wenxin Tea Co., Ltd

A' Design Award i Sølv Winner in Emballage Category

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Verified Award Winner

Verify Award Status for #145467

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Colors

The Design

About Zhong Yuan No. 1 Teemballage

Zhong Yuan No. 1 er et emballagedesign til Maojian-te, en traditionel kinesisk te, der dyrkes på terrassemarker. Da teens smag er let og mild, er emballagen holdt afdæmpet og raffineret. Tedåsen er fremstillet af fortinnet stålplade med prægning og guldtryk, og matte og lakerede finish er kombineret. Dåsens form med låg minder om en teplukker med hat. Den ydre æske er fremstillet af specialfremstillet papir og lukkes med et formet bånd inspireret af vindueskarmene i gamle tebøndernes huse. Ægte teblade dekorerer båndet.

The Recognition

About the A' Design Award i Sølv

Zhong Yuan No. 1 Teemballage er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Zhong Yuan No. 1 Teemballage forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Zhong Yuan No. 1 Teemballage er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Chinese traditional aesthetic of shaping a tea can. The bottle is shaped into an abstraction of capped tea-picker in a geometric way. All leaves are picked and cooked by their hands so the tea comes with their body's warmth or temperature. The outer box is locked by a shaped original mountain, telling consumers that tea is the best and of purity.
Dimensions & Packaging: Jar size: 83mm x 123mm
Box size: 300mm x 130mm x 155mm
Tags: tea, maojian tea, Chinese tea, Temple of Heaven, Tiger Pan
Production Technology: The tea can is made of tinplate, embossed and gold-stamped. The matte and varnish touch is combined and a sense of delicacy is given out. The outer box is made of customized paper and it comes with the idea of less is more. The belt, however, is made with exquisite embossment and stamping of the major icon, Central Land No.1. A simple box with a fine belt, is mixed to lower the psychological pressure on buyers when consuming the product. Yet, it still is a high-end but well-finished product.
Design Challenge: Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brand's name shown, which is decorated with the actual leaves of the tea. The exquisite techniques also helps to bring a sense of quality of the tea.
Research: As the tea grows in terraced fields and its flavor is lighter and milder than usual tea, the package is made into a more implicative and sophisticated one.
Inspiration: The inspiration comes from the tea and its growing land, which is natural and an eyeful of green. Another factor inspiring the team is the traditional ancient budding aesthetics.With the hat like cap, the can is just like a tea picking farmer.Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brands name shown, which is decorated with the actual leaves of the tea.
Project Duration: The project lasts 4 month, designed in Shenzhen
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Patents: Tiger Pan
Team Members: Creative Director: Tiger Pan
Graphic Design: Longfei Xiao
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Project Manager: Hua You
Image Credits: Tiger Pan