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Sunboy Gift Box Solsikkefrø Emballage by Tiger Pan

Sunboy Gift Box Solsikkefrø Emballage by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award i Jern in Emballagedesign Competition Category.


JernEmballage· 2023

Sunboy Gift Box Solsikkefrø Emballage

by Tiger Pan

Client: Bayannaoer Sanpangdan Food Co., Ltd

A' Design Award i Jern Winner in Emballage Category

15,782

Verified Award Winner

Verify Award Status for #145472

Colors

The Design

About Sunboy Gift Box Solsikkefrø Emballage

Sunboy Gaveæske er et emballagedesign til solsikkefrø. Æsken bærer et logo baseret på mærkenavnet samt en scene i oliemaleristil med Sunboy-figurerne løbende gennem en solsikkemark. Klare gule nuancer og solsikkeillustrationen hjælper kunder med at genkende produktet på afstand. Yderemballagens åbningsstruktur er nytænkt, så æskerne kan spændes sammen til modulopbyggede sæt med et, to eller tre lag. Gaveæsken er enkel at samle og adskille, og det store eksponerede areal sparer materialeomkostninger.

The Recognition

About the A' Design Award i Jern

Sunboy Gift Box Solsikkefrø Emballage er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Sunboy Gift Box Solsikkefrø Emballage forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Sunboy Gift Box Solsikkefrø Emballage respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Starting with the brand name, we created a vivid, interesting and well-known logo. The packaging picture uses oil painting style to depict 'SUNBOYS' running happily in the sunflower field. Give the 'SUNBOYS' brand a personalized spirit, make it relaxed, happy, affectionate and just; The functional application of the gift box is innovative. The overall design is easy to assemble and separate, saving time and energy.
Dimensions & Packaging
Width 443mm x Depth 115mm x Height 304mm
Tags
Seed packaging, snack food, Gift box, Personalized, Relaxed, Tiger Pan
Production Technology
The unique attribute is to redefine the opening structure of the outer packaging of melon seeds. By buckling each other, one-layer, two-layer or three-layer modular assembly can be formed. The product has a large exposed area and saves material costs.
Design Challenge
There are many different colors used to design gift box for FMCG products. We have to be careful when we chose yellow. Yet with the illustration of sunflower, the gift box is proved to be an eye catching one.
Research
We give the 'Sunboy' brand a personalized spirit, and make the ' Sunboy' relaxed, happy, affectionate and righteous; the functional application of the gift box is innovative, and the overall design is simple to assemble and separate, saving time and effort.
Starting from the brand name, a vivid, interesting and well-known logo is created. The packaging picture uses a paper-cut style to depict the 'Sunboy' running happily in the sunflower field.
Inspiration
Inspiration comes from the planting yard of sunflowers in Xinjiang Uygur area, where sunshines last much longer and the field turns yellow when it is harverting season of fall.
Project Duration
The project lasts 2 month, designed in Shenzhen and produced in Bayannaoer, Neimenggu.
Operation Flow
How to save consumers' effort in looking for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, a graphic layout of info, and a unitive serial system of the package will help Wellmind solve the problem, where consumers can recognize and pick up the products from far away.
Patents
The copyrights belong to Tiger Pan
Team Members
Creative Director: Tiger Pan
Graphic Design: Jingwen Xiang
Illustration: Ping Yi
Image Editing: Yuling Zhu
Technical Direction: Zhangkun Xie
Project Manager: Lei Peng
Image Credits
Tiger Pan

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