Chinese Style Coffee Kaffeemballage-illustration by Weina Xiao

Chinese Style Coffee Kaffeemballage-illustration by Weina Xiao is a highly esteemed winner of the very prestigious 2023 A' Design Award i Guld in Grafik, Illustration og Visuel Kommunikationsdesign Competition Category.

GuldGrafik· 2023

Chinese Style Coffee Kaffeemballage-illustration

by Weina Xiao

Client: Manta Ray Coffee Roasters

A' Design Award i Guld Winner in Grafik Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Chinese Style Coffee Kaffeemballage-illustration

Chinese Style Coffee er en serie illustrationer skabt til et kaffebønnemærke og anvendt på emballage og plakater. Illustrationerne kombinerer kaffekultur med traditionel kinesisk kultur. Figurer fra Peking-operaen og kinesiske sværdkæmpere erstatter de sædvanlige figurer i kaffereklamer. Positurerne stammer fra Peking-operaens optrædener og minder om gestussen med at løfte en kaffekop. Hver illustration er tegnet i blyantsstil med applikationen Procreate, hvilket bevarer et håndlavet udtryk og fine detaljer. Størrelsen på hver illustration er 21 gange 29,7 centimeter.

The Recognition

About the A' Design Award i Guld

Chinese Style Coffee Kaffeemballage-illustration er vinder af A' Design Award i Guld, en uhyre prestigefyldt anerkendelse, der tildeles førsteklasses, vidunderlige og fremragende designs. Guldvinderne er yderst innovative, højt visionære og glamourøst blændende skabelser, der afspejler deres designeres geni, visdom og dygtighed. Chinese Style Coffee Kaffeemballage-illustration forventes at være en højt rost, trendsættende og monumental opfindelse, der leverer hidtil uset værdi. Dette design, der har vundet A' Design Award i Guld, er et spektakulært, respekteret projekt, som i høj grad gavner og flytter grænserne for kunst, videnskab, design og teknologi. Chinese Style Coffee Kaffeemballage-illustration skaber intense følelser af begær, vækker passion, opmuntrer kreativitet og fascinerer os.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The illustrations contain elements of traditional Chinese culture. It shows the characters in Peking Opera, Chinese swordsmen and so on.
Dimensions & Packaging: Illustration size:21cmx29.7cm,300pdi
Tags: China, Coffee, PekingOpera, PencilDrawing, ChineseCulture, ChineseStyle
Production Technology: Illustrations in this series are drawn by Procreate software. Good detail and tactility are maintained.
Design Challenge: The difficulty of this project lies in the combination of Chinese and Western cultures. Keep the interest and the relevance of things, the depiction of the details of the picture, and the visual effects used in the packaging of the poster.
Research: In order to combine Chinese culture with coffee, I chose Peking Opera characters instead of the protagonists in the advertisement. Their movements are the special movements in Peking Opera performances. People can find familiar coffee in the illustrations, and at the same time, it can also make coffee lovers in the world interested in traditional Chinese culture.
Inspiration: This is an illustration for a Chinese-owned coffee bean brand. The design is inspired by traditional Chinese culture. The movements of the characters in the Peking Opera characters are very interesting, similar to the movements of people picking up a coffee cup. The style of pencil drawing can give people a handmade feel. It is an interesting attempt to combine coffee elements with traditional Chinese elements.
Project Duration: The project started in China in October 2020 and was completed in China in January 2021.
Operation Flow: The key to this design is the ingenious combination of Chinese and Western cultures. Add elemental features with identification and memory points. Keeping the details detailed while generating interest.
Team Members: Weina Xiao
Image Credits: Image#1:illustration Weina Xiao，2021
Image#2:illustration Weina Xiao，2021
Image#3:illustration Weina Xiao，2021
Image#4:illustration Weina Xiao，2021
Image#5:illustration Weina Xiao，2021