Yi Xin Distillation Spiritusemballage by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award i Guld in Emballagedesign Competition Category.
GuldEmballage· 2023
Yi Xin Distillation Spiritusemballage
by Tiger Pan
Client: Beijing Shunxin Agriculture Holding Co., Ltd.
A' Design Award i Guld Winner in Emballage Category
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- Verified Award Winner
- Verify Award Status for #145831
The Design
About Yi Xin Distillation Spiritusemballage
Yi Xin Distillation er et emballagedesign for et kinesisk spiritusmærke. Flasken er fremstillet af glas, hvilket fremhæver overfladens glans og tekstur og adskiller produktet fra lignende spiritus, der sælges i keramiske beholdere. En drage, tegnet i en gammel kinesisk stil, klynger sig til flaskehalsen og fungerer som det primære kendetegn, så der ikke kræves nogen trykt etiket. Den ydre æske er enkel og følger symmetrien i traditionelt kinesisk design. Flasken måler 180 gange 130 gange 285 millimeter. Målet er at præsentere en lang kulturarv i en nutidig form.
The Recognition
About the A' Design Award i Guld
Yi Xin Distillation Spiritusemballage er vinder af A' Design Award i Guld, en uhyre prestigefyldt anerkendelse, der tildeles førsteklasses, vidunderlige og fremragende designs. Guldvinderne er yderst innovative, højt visionære og glamourøst blændende skabelser, der afspejler deres designeres geni, visdom og dygtighed. Yi Xin Distillation Spiritusemballage forventes at være en højt rost, trendsættende og monumental opfindelse, der leverer hidtil uset værdi. Dette design, der har vundet A' Design Award i Guld, er et spektakulært, respekteret projekt, som i høj grad gavner og flytter grænserne for kunst, videnskab, design og teknologi. Yi Xin Distillation Spiritusemballage skaber intense følelser af begær, vækker passion, opmuntrer kreativitet og fascinerer os.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- There is no label needed as the dragon on top is telling people how exalted is the spirits itself. To match the sophisticated bottle, the outer box is made into a simple but exquisite one, where the symmetry aesthetics from ancient Chinese culture is applied. With this, the brand wishes to bring the heritage of history into modern use and to share with all.
- Dimensions & Packaging
- Bottle size: 180mm x 130mm x 285mm
- Tags
- Chinese Baijiu, dragon, bottle, spirits, Tiger Pan
- Production Technology
- The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. Drawn in ancient Chinese way, The dragon at the bottleneck clings to the bottle.
- Design Challenge
- The dragon is a challenging part when realizing the design as the shape is quite complicated.
- Research
- While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of Yi Xin Distillation needs to be presented to consumers in a contemporary aesthetic.
- Inspiration
- The inspiration is from the noble life of Chinese ancient dynasties, where dragon is a vital element to represent sovereign power and greatest quality.
- Project Duration
- The project lasts 2 months, designed in Shenzhen and produced in Beijing.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- Patents
- Copyrights belong to Tiger Pan
- Team Members
- Creative Director: Tiger Pan
Graphic Design: Jingwen Xiang
Image Editing: Juanjuan Wu
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Project Manager: Hua You - Image Credits
- Tiger Pan
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