Yep Emballage til Kollagenprodukt by Tiger Pan

Yep Emballage til Kollagenprodukt by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award i Guld in Emballagedesign Competition Category.

GuldEmballage· 2023

Yep Emballage til Kollagenprodukt

by Tiger Pan

Client: By-Health Co., Ltd.

A' Design Award i Guld Winner in Emballage Category

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Verified Award Winner
Verify Award Status for #145414

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Colors

The Design

About Yep Emballage til Kollagenprodukt

Yep er emballage designet til et drikkeligt kollagenprodukt. Den ydre æske har en trekantet form, valgt for at antyde stabilitet og styrke. Æsken er fremstillet af papirmasse, et genanvendeligt materiale, og den ydre æske måler 170 mm gange 100 mm gange 186 mm. Indeni opbevares det drikkelige kollagen i en glasflaske. Etiketten er trykt med en transparent folie, som giver et fugtigt og friskt udseende. Det lyserøde logo formidler ungdom og vitalitet. Et tydeligt informationslayout og et ensartet seriesystem hjælper købere med at genkende produktet på afstand.

The Recognition

About the A' Design Award i Guld

Yep Emballage til Kollagenprodukt er vinder af A' Design Award i Guld, en uhyre prestigefyldt anerkendelse, der tildeles førsteklasses, vidunderlige og fremragende designs. Guldvinderne er yderst innovative, højt visionære og glamourøst blændende skabelser, der afspejler deres designeres geni, visdom og dygtighed. Yep Emballage til Kollagenprodukt forventes at være en højt rost, trendsættende og monumental opfindelse, der leverer hidtil uset værdi. Dette design, der har vundet A' Design Award i Guld, er et spektakulært, respekteret projekt, som i høj grad gavner og flytter grænserne for kunst, videnskab, design og teknologi. Yep Emballage til Kollagenprodukt skaber intense følelser af begær, vækker passion, opmuntrer kreativitet og fascinerer os.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: According to the brand owner, the brand is messy and disorderly, hoping to change the whole brand image for the best-selling brand Yes. The shape of the outer box is a triangle, which means the stability and strong strength of the product and consumer women. The pink and elastic logo conveys the touch of youth and vitality. In general, the new brand will bring Yes into the modern aesthetic society.
Dimensions & Packaging: Box, 170mm x100mm x186mm
Bottle, 90mm x30mm
Tags: collagen, pink, package, health, health products, Tiger Pan
Production Technology: A special recyclable material called paper pulp is used to made the box. Inside it, drinkable collagen is contained in glass bottle. An iconic collagen is printed on the label with the special transparent foil, which endows the label with a sense of moist and vigor on skin.
Design Challenge: They are fashionable and powerful in different ways and yet they also remain flexible and tenacious. So the brand is upgraded to echo with them.
Research: Byhealth is Chinese top 1 brand for health product. Yep is their specialized brand for collagen products for about 10 years. The brand system is, however, according to the brand owner, messy and disordered. We are commissioned to change the whole branding image for the well-sold brand Yep.
Inspiration: The inspiration comes from all different women figure from life. They keep an open heart and young mentality. They are fashionable and powerful in different ways and yet they also remain flexible and tenacious. So the brand is upgraded to echo with them.
Project Duration: The project lasts 3 months, designed in Shenzhen.
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes.
Team Members: Chief Designer: Tiger Pan
Illustrator: Ping Yi
Technical Support: Zhangkun Xie
Image Editing: Juanjuan Wu
Project Manager: Hua You
Image Credits: Tiger Pan