Mugo Flaskesodavandsetiket by Tanya Dunaeva is a highly esteemed winner of the very prestigious 2023 A' Design Award i Bronze in Emballagedesign Competition Category.
BronzeEmballage· 2023
Mugo Flaskesodavandsetiket
Client: Tanya Dunaeva
A' Design Award i Bronze Winner in Emballage Category
Verified Award Winner
Verify Award Status for #146302The Design
About Mugo Flaskesodavandsetiket
Mugo sodavand består af fire typer drikke, der er Mocktails, Lemonades, Spicy sirup og Energetics. Alle opskrifterne er udelukkende opfundet. Den originale tilgang i produktskabelser kræver en lignende tilgang i emballagedesign. Løsningen på dette problem er en typografisk. Det er baseret på designet af den klassiske etiket af traditionelle dyre alkoholholdige drikkevarer, men for at præsentere produktets originalitet og nyhed med en betydelig nytænkning af klassikerne. Den flerlags og kontrasterende designstruktur gør designet individuelt og bemærkelsesværdigt.
The Recognition
About the A' Design Award i Bronze
Mugo Flaskesodavandsetiket er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Mugo Flaskesodavandsetiket forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Mugo Flaskesodavandsetiket tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Mugo is a new brand on the market of soft carbonated drinks. The label line consists of four types of drinks. Mocktails are carbonated soft drinks with exquisite taste compositions. Lemonades are a combination of various juices with mineral water and vitamins. Spicy syrups are natural syrups with original flavours based on spices. Energy-tonics are the perfect combination of vitamins and minerals in invigorating drinks.
- Dimensions & Packaging
- Bottle height: 15cm; Front Label: 8x5cm; Back Label: 8x1cm
- Tags
- Tanya Dunaeva, Typographics, Packaging Design, Jzoy.agency
- Production Technology
- The basic technique for this Packaging design is Printing design that is posed at rather standard formed bottle. Congreve is used to make a beautiful view, and also a pleasant-to-touch product. Tactile sensations enhance visual effects.
- Design Challenge
- The task and a challenge was to create a unique, non-typical packaging label that is not similar to any other Products. As a result we can see multi-layer typography - a mix of fonts and impressions.
- Research
- After analysing the scheme of the classic label and identifying the main most frequently repeated elements, it was decided to simplify these elements as much as possible to the point where a little more and the similarity will no longer be read. Thanks to this solution, a construction scheme was obtained that can be easily scaled to the entire line. The typographic solution turned out to be multi-layered and contrasting.
- Inspiration
- The classic labels of alcoholic beverages inspired to create a fresh mixed design.
- Project Duration
- Project has been realised during 4 weeks at Bishkek city, Kyrgyzstan
- Operation Flow
- This is a standard bottle with twisted cap
- Patents
- -
- Team Members
- Tanya Dunaeva
- Image Credits
- All Images by Photographer Tanya Dunaeva
Video by 3D Visualist PAvel Gubin
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