Nutrili Kosttilskud Branding by Cansu Dagbagli Ferreira

Nutrili Kosttilskud Branding by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2023 A' Design Award i Jern in Emballagedesign Competition Category.

JernEmballage· 2023

Nutrili Kosttilskud Branding

by Cansu Dagbagli Ferreira

Client: Nutrili

A' Design Award i Jern Winner in Emballage Category

17,010

Verified Award Winner

Verify Award Status for #147623

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Nutrili Kosttilskud Branding

Velsmagende kosttilskud, ubestridelige fordele. Nutrili handler om at bringe naturlige og bæredygtige kosttilskud af høj kvalitet. Cansu Dagbagli Ferreira fik til opgave at skabe den visuelle mærkeidentitet og emballagedesign. Den visuelle identitet legemliggør mærkets ungdommelige og moderne ånd med dets modige tilgang. Overordnet set er det en afspejling af brandets identitet og værdier. Emballagedesignet er ikke kun attraktivt, men også gennemtænkt, så det appellerer til målgruppen. Brugen af levende farver og stor typografi kommunikerer brandets fokus på rene og rene ingredienser.

The Recognition

About the A' Design Award i Jern

Nutrili Kosttilskud Branding er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Nutrili Kosttilskud Branding forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Nutrili Kosttilskud Branding respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The concept and the design reflects clean ingredients, while still being effective and tasty. Logo symbol was developed as a drop, inspired by the gummies' drop shape. The waves & the stars symbolize that products are full of nutrients and they make you shine inside and out!

Visual brand identity gives the message that these products actually work and they're not synthetic or empty. Subtle gradient assigned to each packaging label makes them unique but doesn't compromise minimality.
Dimensions & Packaging: Supplement jar labels: 65 x 216 mm
Collagen box: 107 x 84 x 115 mm
Collagen vial label: 64 x 85 mm
Tags: supplements, vitamins, collagen, label, packaging, design
Production Technology: Techniques and methodologies: Design thinking method of Diverge&Converge
Softwares: Adobe Illustrator, Adobe Photoshop, Lightroom
Design Challenge: The creative challenge was creating a young, functional but also unique branding. The target population which is the Middle Eastern world is drawn into more maximalist designs, however the design intention was creating a minimal design while still being attractive to the target group.

In the application and production phase of the design, the challenge was to include both English and Arabic text in a small label area.
Inspiration: Inspired by the colorful culture of Middle East, the design aimed to be minimal and attractive to the young audience at the same time. Rich colors represent the strong and clean ingredients of the supplements.
Project Duration: 3 months, Istanbul & Dubai
Operation Flow: Using a big typography and written benefits directly on the packaging front, the packaging catches attention quickly on the online platforms. The customers can easily understand what this product does/is for.
Team Members: Designer: Cansu Dagbagli Ferreira
Image Credits: Photography: Lara Zankoul + Büşra Sarıoğlu