Plant Professor Fødevareemballage by Hangzhou Chancemate Tech Corp. is a highly esteemed winner of the very prestigious 2023 A' Design Award i Bronze in Emballagedesign Competition Category.
BronzeEmballage· 2023
Plant Professor Fødevareemballage
by Hangzhou Chancemate Tech Corp.
Client: Shanghai Jiashang Information Technology Co., LTD
A' Design Award i Bronze Winner in Emballage Category
Verified Award Winner
Verify Award Status for #149013The Design
About Plant Professor Fødevareemballage
Plant Professor er en emballageserie til et plantebaseret fødevaremærke rettet mod unge, urbane forbrugere i Kina. Sortimentet omfatter lette dumplings, gelé og kaffe. En flad visuel stil forener serien og kombinerer information om ingredienser og kalorier i ét identifikationssystem. Figurative mønstre og abstrakte grafikker er arrangeret i en bevidst løs orden for at skabe en afslappet stemning. Etiketterne på forsiden viser mærket, produktet og ingrediensforholdet. De kompakte æsker er fremstillet af genanvendeligt papir med miljøvenlige trykmaterialer og passer nemt i en taske.
The Recognition
About the A' Design Award i Bronze
Plant Professor Fødevareemballage er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Plant Professor Fødevareemballage forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Plant Professor Fødevareemballage tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Plant professor is a plant based food brand aimed at young urban users in China. Made of plant base, the series of food packages includes light dumplings, jelly and coffee. The design is based on a flat visual style, integrating product ingredients, calories and other elements to create a unified visual identification symbol. Deliberately disorderly arrangement presents a sense of freedom and casualness, attracting the target users.
- Dimensions & Packaging
- Dumplings: 230*41*61mm
Jelly: 124*80*24mm
Coffee: 155*100*15mm - Tags
- Food packaging, plant based food, serialized packaging, fashion packaging, Young generation
- Production Technology
- Recyclable paper, environmentally friendly printing materials
- Design Challenge
- The challenge in the design process was to emphasize the youth factor and highlight the low calorie feature. Therefore, the packaging design uses visual elements including figurative patterns, abstract graphics, and arrows representing calorie drops. Abstract graphics and figurative graphics are interleaved, showing a sense of freedom and casualness, creating a relaxed and pleasant atmosphere, attracting the resonance of target customers.
- Research
- The design team did a lot of research on the current light food. Common light food packaging uses the modern design techniques, highlighting the rational, professional and rigorous characteristics of products. The packaging design of Plant Professor is closer to the snack property. In addition to the preservation of modern vision, it adds the charm of products with more relaxed and comfortable elements.
- Inspiration
- Based on vegetable protein, this range of food is designed to appeal to young urban women who care about fashion, healthy eating and freshness. Therefore, the design goal of the serialized packaging is to establish a unique visual identity system, which can convey a relaxed and healthy lifestyle to consumers and attract the target users to purchase.
- Project Duration
- The project was designed and developed in Shanghai, China in February 2022 and will be launched in China in August 2023.
- Operation Flow
- The product label, brand identity, and ingredient ratio are displayed on the front of the product in the form of labels, so that users can quickly obtain relevant information. In addition, the alternating arrangement of food photos and graphics provides a balance between appetite and fashion. And the compact packaging is convenient for users to carry in the carry on bag, covering business trips, travel, picnic and other common life scenes of modern urban users.
- Team Members
- Jin Xie
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