Lay's More Belgian Really Impossible Fødevareemballage by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award i Sølv in Emballagedesign Competition Category.
SølvEmballage· 2023
Lay's More Belgian Really Impossible Fødevareemballage
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
A' Design Award i Sølv Winner in Emballage Category
Verified Award Winner
Verify Award Status for #149717The Design
About Lay's More Belgian Really Impossible Fødevareemballage
Lay's More Belgian Really Impossible er et emballagedesign i begrænset oplag til kartoffelchips, der sælges i Belgien. Emballagen præsenterer to nye lokale smagsvarianter udviklet i samarbejde med Brussels Ketjep. Belgiske forbrugere blev inviteret til at indsende designkoncepter med en stærk lokal karakter, og de to koncepter med flest stemmer blev vist og krediteret på pakkerne. Tilgangen er et svar på et snackmarked, hvor lokale mærker tilbyder relevante smagsvarianter og budskaber. Designet har til formål at fastholde nuværende købere af Lay's-mærket og tiltrække nye.
The Recognition
About the A' Design Award i Sølv
Lay's More Belgian Really Impossible Fødevareemballage er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Lay's More Belgian Really Impossible Fødevareemballage forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Lay's More Belgian Really Impossible Fødevareemballage er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In recent years, the global snack market has become more competitive than ever, with more local players in the space introducing relevant flavors and product claims. In Belgium, it was time for the Lay’s brand to launch new flavor innovations and try a new design approach to both retain current brand loyalists and acquire new consumers. Partnering with Brussels Ketjep, Lay’s launched two new iconic and localized flavors for the Belgian market.
- Inspiration
- Lay’s decided to directly engage Belgian consumers in the design process by challenging them to come up with design concepts “so Belgian” that they would spark fun and capture authentic local insights. The two most voted designs would then have the honor of being featured and credited on #MoreBelgianisReallyImpossible limited edition packs and win 5000€ for their contributions.
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