Lay's x Stranger Things Fødevareemballage by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award i Bronze in Begrænset Oplag og Specialdesign Competition Category.
BronzeBegrænset Oplag· 2023
Lay's x Stranger Things Fødevareemballage
by PepsiCo Design and Innovation
A' Design Award i Bronze Winner in Begrænset Oplag Category
Verified Award Winner
Verify Award Status for #149733The Design
About Lay's x Stranger Things Fødevareemballage
Lay's x Stranger Things er en emballagedesign i begrænset oplag skabt til et kartoffelchipsprodukt. Emballagen anvender en sort baggrund med røde koncentriske cirkler, der stråler ud fra Lay's-logoet, i stedet for den sædvanlige klare gule farve. Et væsen fra serien vises med åbne kæber, og kløer ser ud til at holde fast om posen. Stranger Things-logoet er placeret på hovedet nederst, i tråd med seriens tema. En flammende chilipeber og en chip indikerer Flamin' Hot-smagen. Posen blev solgt i udvalgte butikker i Thailand.
The Recognition
About the A' Design Award i Bronze
Lay's x Stranger Things Fødevareemballage er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Lay's x Stranger Things Fødevareemballage forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Lay's x Stranger Things Fødevareemballage tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In a departure from the usual bright yellow the brand is known for; Lay’s x Stranger Things touts a dramatic black substrate with radiating red concentric circles emanating from the Lay’s logo. The infamous force of evil that is the Demorgon is depicted with jaws open and creepy claws appear to clutch the pack. Taking the show’s concept of ‘Upside Down’ quite literally, the Stranger Things logo appears upended at the bottom of the pack. Flavor cues are also present on pack as the team included a flaming chili pepper and Lay’s chip to indicate the Flamin’ Hot flavor.
- Inspiration
- The Stranger Things fan base is a devoted one with a global following, and they will happily immerse themselves in all things ‘Upside Down.’ Knowing this, Lay’s collaborated with Netflix to create limited edition packaging that would create excitement and build awareness for the much-anticipated launch of season 4. The Design Team turned traditional packaging design principles on their head to deliver a buzz-worthy and collectible Lay’s x Stranger Things design to delight the show’s fans. This cleverly inverted Lay’s design was exclusively available for purchase at 7-Eleven retail locations in Thailand.
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