Lotus Moon Chinese Baijiu Flaskeemballage by Yingsong Chen is a highly esteemed winner of the very prestigious 2023 A' Design Award i Jern in Emballagedesign Competition Category.
JernEmballage· 2023
Lotus Moon Chinese Baijiu Flaskeemballage
Client: Lian Yue Tai Distillery (China) Co., Ltd
A' Design Award i Jern Winner in Emballage Category
Verified Award Winner
Verify Award Status for #149739The Design
About Lotus Moon Chinese Baijiu Flaskeemballage
Lotus Moon Chinese Baijiu er et emballagedesign til en kinesisk spiritus. Flasken er lavet af translucent, frostet grønt glas, som lader lys trænge igennem og antyder måneskin. Designet refererer til et klassisk digt, hvor en digter drikker alene og løfter et bæger mod månen. En figur, der løfter et bæger, er afbildet ved bunden af flasken, og en skygge kan ses gennem væsken bagfra. Flaskens låg kan genbruges, for eksempel som holder til røgelse. Emballagen måler 140 gange 140 gange 260 millimeter.
The Recognition
About the A' Design Award i Jern
Lotus Moon Chinese Baijiu Flaskeemballage er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Lotus Moon Chinese Baijiu Flaskeemballage forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Lotus Moon Chinese Baijiu Flaskeemballage respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This Baijiu packaging design is full of oriental romantic imagination space and drinking fun.
The translucent frosted green glass bottle reveals the moonlight, bringing consumers into the romantic scene of the poet toasting to the moon under the hazy moonlight. The bottle cap can also be reused, such as the base of incense, so as to enhance the user experience and sense of ritual. - Dimensions & Packaging
- 140mmx140mmx260mm
- Production Technology
- Glass, Environmental cloth, plastic
- Inspiration
- Inspired by a poem:"To invite the moon I raise my cup.We're three, as my shadow shows up." The poet was drinking alone under the moon in the flowers. Facing the bright moon and the shadow, it seems that 3 people drink together in the illusion.
Just below the bottle is Li Bai raising his cup and inviting the moon to drink. You can see Li Bai's shadow on the back through the transparent wine. Where is the 3rd one? It’s oneself who is drinking! Very oriental sentiment and poetry! - Team Members
- Creative Director: Yingsong Chen
Illustrator: Wenbing Cheng, longKun Zou
3D: Wei Hu
Design: Huandi Li, Wenbing Cheng
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