Zhenjiu Zhencang Chinese Baijiu Spiritusemballage by Ying Song Brand Design Shenzhen Co., Ltd is a highly esteemed winner of the very prestigious 2023 A' Design Award i Sølv in Emballagedesign Competition Category.
SølvEmballage· 2023
Zhenjiu Zhencang Chinese Baijiu Spiritusemballage
by Ying Song Brand Design Shenzhen Co., Ltd
Client: Kweichow Zhenjiu Chanpinzhongxin
A' Design Award i Sølv Winner in Emballage Category
Verified Award Winner
Verify Award Status for #149755The Design
About Zhenjiu Zhencang Chinese Baijiu Spiritusemballage
Zhenjiu Zhencang er et emballage- og displaysæt til en kinesisk baijiu-spiritus. Flaskerne hviler på en bakke formet som en perlemuslingeskal, en form inspireret af maleriet Venus' fødsel. Den overordnede form minder om en sejlbåd, der bevæger sig hen over bølgerne. En krystalbase er udskåret med et gammelt vinbryggeri og oplyst af et LED-lys, der henviser til producentens lange historie. Metal, træ, PMMA og plast kombineres for at skabe et samlerobjekt. Perletemaet afspejler brandets idé om noblesse og kostbarhed, da både brygning og perledannelse er langsomme processer.
The Recognition
About the A' Design Award i Sølv
Zhenjiu Zhencang Chinese Baijiu Spiritusemballage er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Zhenjiu Zhencang Chinese Baijiu Spiritusemballage forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Zhenjiu Zhencang Chinese Baijiu Spiritusemballage er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design and the different materials presented are extremely visually appealing ,topical and collectible. The overall shape also resembles a sailboat riding the wind and waves.
The bottles are displayed on a pearl shell-shaped bottom tray, like the "Birth of Venus" by Italian painter Sandro Botticelli. Let western consumers also feel the noble and beautiful products.
The crystal base is carved with an ancient winery (LED light shows the long history of the enterprise) - Dimensions & Packaging
- 520mmx250mmx370mm
- Production Technology
- Metal, wood, PMMA, LED light, plastic
- Inspiration
- Pearl is used to reflect the brand culture of "Zhenjiu" and interpret the meaning of "treasure among liquors".
Pearl symbolizes "nobility" and "preciousness". The process of making wine and the process of forming pearls are both "the art of time", which are highly compatible with the culture they convey. So, we conveyed the brand culture of Zhenjiu through the shells and pearls: precious, scarce and high-end. It also allows consumers to better understand the brand culture of the product. - Team Members
- Creative Director: Yingsong Chen
Design: Gang Wang, Nian Li, Wenbing Cheng
3D: Huandi Li, Wei Hu
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