Nu Us Kosttilskudsemballage by Salvita Bingelyte

Nu Us Kosttilskudsemballage by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2023 A' Design Award i Jern in Emballagedesign Competition Category.

JernEmballage· 2023

Nu Us Kosttilskudsemballage

by Salvita Bingelyte

Client: Salvita Design

A' Design Award i Jern Winner in Emballage Category

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Verified Award Winner

Verify Award Status for #150140

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Nu Us Kosttilskudsemballage

Nu Us er emballage designet til et immunforsvarstilskud, der tages i to daglige doser. Sættet indeholder to flasker: en hvid flaske til morgenkapslerne og en sort flaske til aftenkapslerne. Kontrasten mellem sort og hvid gør det let at skelne de to doser fra hinanden. Sol- og månesymboler i gult markerer hver flaske. De to symboler smelter sammen til én figur, når flaskerne stilles side om side, hvilket viser, at begge kapsler skal tages sammen. Etiketterne er screentrykt og anvender en enkel skrifttype med store bogstaver.

The Recognition

About the A' Design Award i Jern

Nu Us Kosttilskudsemballage er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Nu Us Kosttilskudsemballage forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Nu Us Kosttilskudsemballage respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It was necessary to clearly distinguish the difference between the day and night capsules, so the idea of white and black bottles was apparent. The sun and moon symbols also distinguish the different supplements, but when the bottles are placed together, the symbols beautifully merge into one whole, emphasizing the need to consume the capsules together for maximum effectiveness. The logo font and the main word immunity are uniquely created by subtly combining letters.
Dimensions & Packaging: Label is Width 163 mm x Height 60 mm
Tags: Supplement, immunity, labels, packaging design, brand identity, graphic design, branding, Salvita Bingelyte, Salvita Design, Lithuania
Production Technology: Screen printing
Design Challenge: The goal was to create a product that would provide a calming aura rather than a burst of color in an already stressful life. There was no advantage in overwhelming consumers with too many design elements, so a minimalist, clean design was chosen. The most difficult thing was to come up with a way that would spice up the packaging and give it uniqueness. The result is a new, stand out product design with a creative twist.
Research: Creating a direct, no fuss packaging design is an absolute necessity nowadays. The packaging has simple fonts and minimal colours that give it a light hearted quality while still highlighting the day and night capsules.
Inspiration: Salvita Design created a new brand identity and clever packaging for the vitamin supplement, Nu Us. The stress and anxiety of the last few years has driven consumers to seek ways to improve their health by strengthening their immune system. With a balanced daily dose of two unique pills, Nu Us supplements are made to support twenty four hours immunity with maximum vitamin absorption. The morning capsule boosts energy and balances stress levels while the night capsule improves sleep quality.
Project Duration: Started in August 2022 and finished February 2023 in Vilnius, Lithuania.
Operation Flow: Black and white packaging is timeless and will never go out of style. It reflects the highest quality with simplicity and elegance. To add an interesting twist, these designs use simple sun and moon shapes in bright yellow to catch the eye. Yellow shines with optimism, enlightenment and happiness. It instills energy, evokes pleasant feelings and captivates the viewer with ease. On the labels, the elegant uppercase font creates a dominant aesthetic and portrays a transparent and honest brand.
Image Credits: Salvita Bingelyte (Stylist / Photographer)
Erin Hope Stevens (Copywriter)