Naked Nature Snackbar by Angela Spindler is a highly esteemed winner of the very prestigious 2023 A' Design Award i Bronze in Emballagedesign Competition Category.
BronzeEmballage· 2023
Naked Nature Snackbar
Client: Depot Creative
A' Design Award i Bronze Winner in Emballage Category
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- Verified Award Winner
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The Design
About Naked Nature Snackbar
Naked Nature taler til en verden, der i stigende grad er tilbage i harmoni med miljøet. Designeren lavede et design og en verbal strategi for brandet samt alle emballagedesigns. Mærkets smage er artikuleret gennem stor, dristig håndtegnet typografi, der buler ud af pakken, et nik til det faktum, at smagene indeni ikke kan holdes tilbage. Mærkesproget er legende og ærligt, ligesom emballagen er. Barens rå natur afspejles i dens bæredygtige akkreditiver, ved hjælp af en komposterbar indpakning til hjemmet. SRT's er trykt CMYK med 1 staffagefarve og en all-over satin vandig lak.
The Recognition
About the A' Design Award i Bronze
Naked Nature Snackbar er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Naked Nature Snackbar forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Naked Nature Snackbar tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Naked Nature speaks to a world that’s increasingly back in tune with the environment.
We developed a design and verbal strategy for the brand as well as all packaging design.
The brand's big bold flavours are articulated through hand-drawn typography bulging from the pack, a nod to the flavours inside that can not be contained. The brand language is playful and honest as is the packaging.
The raw nature of the bar is reflected in its sustainable credentials, using a compostable wrapper. - Dimensions & Packaging
- Compostable rewind (@home)
- Tags
- Packaging Design, Food Packaging Design, Snack Packaging Design, Typography,
- Production Technology
- Compostable rewind, printed CMYK plus two spot colours, offset.
SRT's printed CMYK plus two spot colours, offset. - Design Challenge
- Securing vibrant colours on an uncoated compostable stock
- Inspiration
- We have drawn on natures vibrant colour palette for inspiration.
The dark brown background represents the bars base ingredient, dates. The flavours are delivered through colourful typography and solid banners for range differentiation on shelf.
We used subtle illustration and relied on the bold graphic type for shelf shout and visual appeal. - Project Duration
- 12 months, Sydney Australia
- Operation Flow
- Raw bars packaged in home compostable flow wrap, housed in recyclable cardboard SRT.
- Team Members
- Angela Spindler, Designer /Creative Director
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