Jelly Fresh Krydderiemballage by Rodrigo Chiaparini

Jelly Fresh Krydderiemballage by Rodrigo Chiaparini is a highly esteemed winner of the very prestigious 2023 A' Design Award i Sølv in Emballagedesign Competition Category.

SølvEmballage· 2023

Jelly Fresh Krydderiemballage

by Rodrigo Chiaparini

Client: Chiapa Design

A' Design Award i Sølv Winner in Emballage Category

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Verified Award Winner

Verify Award Status for #150413

View at A' Design Award Press Release Award Badge

Colors

The Design

About Jelly Fresh Krydderiemballage

Jelly Fresh er et emballagekoncept til en serie af krydderipulvere fremstillet til tilberedning af fisk. Designet er inspireret af avisdrengens figur og minder om den gamle skik med at pakke frisk fisk ind i papir. Et fotografi af avisdrengen kombineres med typografi, layout og grafiske elementer for at skabe en forbindelse til forbrugeren. Serien omfatter tre smagsvarianter og to emballageformater, så krydderierne er nemme at bruge i køkkenet. Et moderne og rent layout med en markant farvepalet hjælper dåserne med at skille sig ud på hylden.

The Recognition

About the A' Design Award i Sølv

Jelly Fresh Krydderiemballage er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Jelly Fresh Krydderiemballage forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Jelly Fresh Krydderiemballage er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Inspired by the figure of the newspaper boy, Jelly Fresh brings back the ancient habit of wrapping fresh fish. With a series of powder seasonings created especially for the preparation of all types of fish, Jelly Fresh comes in three flavors and two different types of packaging, aiming to facilitate its use in the kitchen.
Dimensions & Packaging: As mentioned before, the products are presented in can mockups aiming the use of appropriate materials for the segment. We cannot provide dimensions since it is a conceptual project.
Tags: brand, packaging, fish brand, packaging seasoning design
Production Technology: It's a Concept Design Project.
Design Challenge: Since it is a conceptual project we didn't have difficulties with the process. Our team is well synchronized in techniques and thoughts which helps in the creative process.
Research: We did not create or develop research for the creation of this project.
Inspiration: Our inspiration was to create a design that has modern and premium appeal to the public combined with exclusively smoked sea products.
Project Duration: The project started in Sao Paulo in January 2023 and finished in February 2023. The project was well accepted in websites and design blogs and until today it receives proposals of publications in packaging and design books.
Operation Flow: A good design always calls the attention of the spectator. The surprise increases if the product inside has quality as well. Creating products that come out of the ordinary is something that we always take into consideration, both in real and conceptual projects.
Team Members: Creative Director and Designer: Rodrigo Chiaparini
Design Assistant: Amanda Rodrigues
Design Assistant: Anna Balardin