Chilled Milk Karton af Kazuo Fukushima and Haruka Takeuchi er en højt anset vinder af den meget prestigefyldte 2023 A' Design Award i Jern i konkurrencekategorien Emballagedesign.
JernEmballage· 2023
Chilled Milk Karton
af Kazuo Fukushima and Haruka Takeuchi
Klient: Meiji China Investment Co.,Ltd.
Vinder af A' Design Award i Jern i kategorien Emballage
Verificeret Prisvinder
Verificer Prisstatus for #150429Designet
Om Chilled Milk Karton
Velsmagende frisk mælk kan kun leveres af køer opdrættet i et godt miljø. Og køer har fri adgang til blandede rationer, der indeholder velafbalancerede næringsstoffer. Inspiration er køerne af høj kvalitet i dette produkt. Den høje kvalitet kommer til udtryk i guldfarvetryk, og de håndtegnede illustrationer udtrykker naturens velsmagende. Derudover udtrykker græsset i koens mund det gode avlsmiljø. Det gyldne komærke er et symbol på dette produkt. Og det er velegnet til det kinesiske marked.
Anerkendelsen
Om A' Design Award i Jern
Chilled Milk Karton er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Chilled Milk Karton forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Chilled Milk Karton respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- Meiji Investment select the world high level farm and raw milk strictly. Dairy cows are comfortably raised in free range cowsheds. In order to prevent the cows from summer heat, heatstroke prevention measures such as electric fans are implemented. Cows are free to access to mixed rations contain well balanced nutrients. So, they can provide reliable, safe and high quality fresh milk. This is a project to express these carefully raised dairy cows in the design. And it is suitable for the Chinese market situation.
- Dimensioner & Emballage
- 950ml: Width 70mm x Depth 70mm x Height 232mm
450ml: Width 70mm x Depth 70mm x Height 140mm
200ml: Width 70mm x Depth 70mm x Height 87mm
Carton material: recyclable paper
Cap material: recyclable plastic - Tags
- China, Chilled Milk, Logo, Japan, Cow, Low fat, Fat free, Milk crown
- Produktionsteknologi
- Method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL (Extended Shelf Life) during the manufacturing process. - Designudfordring
- The creative challenge is that consumers could intuitively understand as fresh milk. And designed for a tasty and high quality. Iconized milk crown to express good taste. An original logo is created to express high grade. In addition, three types of taste are classified in three colors for easy understanding. This is a design format that can correspond to 3 sizes and 3 tastes.
- Forskning
- Analysis of luxury supermarkets where products are sold.
Competitive analysis in internet sales.
Analysis of consumer in the market.
Packaging design analysis of the Japanese market. - Inspiration
- Inspired by the high quality cows. Tasty fresh milk can only be provided by cows raised in good breeding environment, so this design focused on that cows. The high quality is expressed in gold color printing, and the hand drawn illustrations express the tasty of nature. In addition, the grass in the mouth of the cow expresses the good breeding environment. The gold cow mark is placed in the center of the carton, making it stand out on the sales floor. This mark is a symbol of this product.
- Projektvarighed
- The project started in January 2022 in Shanghai and finished in August 2022, and sales started in China in October 2023.
- Driftsflow
- First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product. - Patenter
- Copyrights belong to Meiji China Investment Co.,Ltd. 2022.
- Teammedlemmer
- Creative Director: Kazuo Fukushima
Graphic Designer: Haruka Takeuchi
Illustrator: Mai Senoo
Account Director: Xu Xuehua - Billedkreditering
- Photographer: Zhu Jie
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