Dog Yep Emballage til hundesnacks by Rodrigo Chiaparini is a highly esteemed winner of the very prestigious 2023 A' Design Award i Bronze in Emballagedesign Competition Category.
BronzeEmballage· 2023
Dog Yep Emballage til hundesnacks
Client: Chiapa Design
A' Design Award i Bronze Winner in Emballage Category
Verified Award Winner
Verify Award Status for #150499The Design
About Dog Yep Emballage til hundesnacks
Dog Yep er et emballagekoncept til en serie af funktionelle hundesnacks. Logoets primære element refererer til tanken om, at hunde bør lege og forblive aktive, og det gentager samtidig formen på selve snacken. Illustrerede figurer og en livlig farvepalet skaber et legende udtryk og gør produktserien let at få øje på i butikshylder og i onlinebutikker. Snacksene præsenteres i dåseformater, der er valgt til at passe til segmentet. Hensigten bag Dog Yep er at fremme leg og aktivitet gennem sund fodring.
The Recognition
About the A' Design Award i Bronze
Dog Yep Emballage til hundesnacks er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Dog Yep Emballage til hundesnacks forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Dog Yep Emballage til hundesnacks tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Functional dog snacks line. The logo's main element connects to the idea that animals should always play and keep an active life – and also replicates the shape of the snack itself. The characters we created to point out this playful context, along with the packagings' color palette, make the product line eye-catching and fun at the same time.
- Dimensions & Packaging
- As mentioned before, the products are presented in can mockups aiming the use of appropriate materials for the segment. We cannot provide dimensions since it is a conceptual project.
- Tags
- brand, packaging, pet snack brand, packaging
- Production Technology
- It's a concept design, therefore it was only developed digitally.
- Design Challenge
- Since it is a conceptual project we didn't have difficulties with the process. Our team is well synchronized in techniques and thoughts which helps in the creative process.
- Research
- We did not create or develop research for the creation of this project.
- Inspiration
- To create a product line that encourages dog's main activity, which is to have fun and play, through healthy eating.
- Project Duration
- The project started in Sao Paulo in January 2023 and finished in February 2023.
- Operation Flow
- A good design always calls the attention of the spectator. The surprise increases if the product inside has quality as well. Creating products that come out of the ordinary is something that we always take into consideration, both in real and conceptual projects.
- Team Members
- Creative Director and Designer: Rodrigo Chiaparini
Design Assistant: Amanda Rodrigues
Design Assistant: Anna Balardin
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