Japanese Sake Emballagedesign af Shinji Yaoita er en højt anset vinder af den meget prestigefyldte 2023 A' Design Award i Sølv i konkurrencekategorien Emballagedesign.
SølvEmballage· 2023
Japanese Sake Emballagedesign
Klient: Hasegawa Brewery Co.
Vinder af A' Design Award i Sølv i kategorien Emballage
Verificeret Prisvinder
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Om Japanese Sake Emballagedesign
Dette er et specielt sake-design skabt til at fejre 180-årsdagen for Hasegawa Sake Brewery. 180 års traditionel smag og færdigheder er gået i arv gennem generationerne, og træringen blev brugt som det vigtigste visuelle udtryk for historien og fremtiden. Farverne i hele den ydre kasse er inspireret af blækmaling for at udtrykke tradition og luksus. Erindringslogoet er trykt i guld, så det matcher bryggeriets familievåben. Flasken indeni er et kontrastfarvet sort billede. Flaskens ruhed udtrykker vægten af tradition og teknologi.
Anerkendelsen
Om A' Design Award i Sølv
Japanese Sake Emballagedesign er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Japanese Sake Emballagedesign forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Japanese Sake Emballagedesign er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
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Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- Hasegawa Sake Brewery has been in business for over 180 years in Nagaoka City, Niigata Prefecture. The company building is registered as a Japanese cultural heritage site. This product is a special sake made to commemorate the 180th anniversary of the company's founding.
- Dimensioner & Emballage
- Height 322mm × Width 115mm × Depth 115mm
- Tags
- sake,japanese sake,package,box
- Produktionsteknologi
- The difficult part of this project was the printing of the outer box. We visited several printing companies, but they were all far from ideal quality. Luckily, we were introduced to an experienced company that specializes in box printing, and we were able to solve this problem.
- Designudfordring
- Because of the special design representing the brewery itself, it was essential to propose a concept that would be acceptable to the client. Therefore, we spent the most time on creating and proposing a concept for this project.
In the design, we focused on the layout as well as the printing in order to create a Japanese taste. The surface of the outer box is treated with a special scratch-resistant finish to give it a luxurious feel. - Forskning
- Although the product is well-known in the region and has tradition and history, consumers are tired of the same design, and it was necessary to express newness in addition to tradition and luxury. Furthermore, and most importantly, the brewery itself needed to be expressed in the design.
- Inspiration
- In order to express the traditional taste and skills that have been handed down for 180 years, we used the "tree ring" as the main visual to express the history and future.
The overall color of the outer box was inspired by ink painting to express a sense of tradition and luxury. The commemorative logo was printed in gold to match the family crest of the brewery. The bottle inside is a contrasting black image. The roughness of the bottle expresses the weight of tradition and technology. - Projektvarighed
- 2022, project commissioned by Hasegawa Brewery Co.
- Driftsflow
- This package is made of glass bottles and paper.
- Teammedlemmer
- Printing: Takakuwa Art Printing Co.
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