Galaxy Trail X Emballagedesign til mad til midtefterårsfestivalen by Hu Jijun

Galaxy Trail X Emballagedesign til mad til midtefterårsfestivalen by Hu Jijun is a highly esteemed winner of the very prestigious 2023 A' Design Award i Guld in Emballagedesign Competition Category.

GuldEmballage· 2023

Galaxy Trail X Emballagedesign til mad til midtefterårsfestivalen

by Hu Jijun

A' Design Award i Guld Winner in Emballage Category

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Verified Award Winner

Verify Award Status for #150683

View at A' Design Award Press Release Award Badge

Colors

The Design

About Galaxy Trail X Emballagedesign til mad til midtefterårsfestivalen

Galaxy Trail X er et emballagedesign til mad til midtefterårsfestivalen, udviklet i samarbejde med et planetarium. Den ydre kasse er en sølvfarvet metalæske formet som en trekant, en form valgt for dens forbindelser til rummet og kommunikation. I modsætning til almindelige flade metalæsker er toppen af kassen hævet med én centimeter, hvilket udtrykker ønsket om at bryde gennem fladen og række ud mod stjernerne. Den indre foring erstatter plastskum med en papstruktur, der fastgøres med sammenlåsende flapper og uden lim. Æsken måler 361 gange 312 gange 75 millimeter.

The Recognition

About the A' Design Award i Guld

Galaxy Trail X Emballagedesign til mad til midtefterårsfestivalen er vinder af A' Design Award i Guld, en uhyre prestigefyldt anerkendelse, der tildeles førsteklasses, vidunderlige og fremragende designs. Guldvinderne er yderst innovative, højt visionære og glamourøst blændende skabelser, der afspejler deres designeres geni, visdom og dygtighed. Galaxy Trail X Emballagedesign til mad til midtefterårsfestivalen forventes at være en højt rost, trendsættende og monumental opfindelse, der leverer hidtil uset værdi. Dette design, der har vundet A' Design Award i Guld, er et spektakulært, respekteret projekt, som i høj grad gavner og flytter grænserne for kunst, videnskab, design og teknologi. Galaxy Trail X Emballagedesign til mad til midtefterårsfestivalen skaber intense følelser af begær, vækker passion, opmuntrer kreativitet og fascinerer os.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Unlike the standard flat iron boxes, we elevated the top of the metal outer casing by 1 cm, which may result in an additional production and transportation cost. Despite the challenges posed by this modification, it is this yearning to "break through the plane and reach for the stars" that fuels humanity's boundless pursuit of the universe.
Dimensions & Packaging: Length x width x height: 361*312*75mm
Tags: Well-established brand innovation, trendy and cool, sustainable concept, astronomy and space-themed, ceremonial experience.
Production Technology: Traditional lining materials often use plastic materials such as EPE foam. Considering sustainability, our design adopts a cardboard structure that is fixed with interlocking tabs and requires no glue.
Design Challenge: Revitalizing traditional brands, rejuvenating traditional products and making them more youthful and trendy.
Research: By utilizing data analysis, the population on TikTok and Tianmao was segmented, and user profiles were established with a focus on meeting user experience requirements.
Inspiration: One mathematician proposed that the triangle is the most enigmatic and spiritual shape in the cosmos. Humans may attempt to contact extraterrestrial life by utilizing the communicative properties of this figure. The technologically advanced, space-grade silver iron box in the shape of a triangle encapsulates humanity's aspirations to connect with other forms of life in the universe. This jointly developed mooncake for the Planetarium provided inspiration.
Project Duration: 2022.7-9, Shanghai
Operation Flow: /