Oat Milk Havredrik by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2023 A' Design Award i Bronze in Emballagedesign Competition Category.
BronzeEmballage· 2023
Oat Milk Havredrik
Client: Wallrus Design Studio
A' Design Award i Bronze Winner in Emballage Category
Verified Award Winner
Verify Award Status for #150948The Design
About Oat Milk Havredrik
Havredrik er et emballagedesign til en plantebaseret mælkedrik fremstillet af havre. Pakken er en aseptisk kartonboks med en bredde på 85 mm, en dybde på 85 mm og en højde på 230 mm, og grafikken er påført ved hjælp af fleksografisk tryk. Illustrationer af unge mennesker med forskellige livsstile fremgår af pakken for at præsentere drikken som ny og nærende. Sunde daglige vaner vises i billederne på en subtil måde. Designet har til formål at skille sig ud på hylden og invitere forbrugere, der endnu ikke kender smagen af havremælk, til at prøve den.
The Recognition
About the A' Design Award i Bronze
Oat Milk Havredrik er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Oat Milk Havredrik forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Oat Milk Havredrik tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Milk made from Oat is a unique product that is very nutritious and has many properties. This product can be used as a substitute for milk in the market. Most of the audience has no idea about the taste of this product. Therefore, they should be encouraged through design to try this unique product once.
- Dimensions & Packaging
- Width 85 mm x Depth 85 mm x Height 230 mm
- Tags
- Oat Milk, Tetrapak, Milk, Healthy
- Production Technology
- This product is flexo-printed on tetrapack aseptic box.
- Design Challenge
- The newness of the product and the lack of consumer awareness of the taste and uses of the product.
- Research
- Questionnaires were provided to a number of target audience groups and then the main direction of design was extracted from their answers. Also, interviews were conducted with a number of stores and coffee shops about the product and its uses.
- Inspiration
- In choosing the design path of this project, to achieve the best result, it is focused on consumer insight and creating a level of product awareness.
- Project Duration
- The project started in January 2022 in Iran and finished in April 2022 in Iran.
- Operation Flow
- This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
- Patents
- Copyright 2022 Wallrus Design Studio. All right reserved.
- Team Members
- Creative director: Matin Mirzaei
- Image Credits
- Mockup: Wallrus Design Studio
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