Precious Pastries Kageemballage by Hui Qiong Yang is a highly esteemed winner of the very prestigious 2023 A' Design Award i Sølv in Emballagedesign Competition Category.
SølvEmballage· 2023
Precious Pastries Kageemballage
A' Design Award i Sølv Winner in Emballage Category
Verified Award Winner
Verify Award Status for #151131The Design
About Precious Pastries Kageemballage
Precious Pastries er et emballagedesign til Bazhen Cake, et traditionelt kinesisk bagværk, der indeholder otte kostbare ingredienser. Den ydre æske og papirhåndtaget forenes og danner formen af en trane, en fugl der symboliserer sundhed og et langt liv i den kinesiske taoistiske kultur. Konstruktionen er miljøvenlig og omkostningsbesparende. Når æsken åbnes, danner toppen et komplet billede, og de forskellige sider af fire æsker samles til ét større billede. Designet forbinder kulturen fra et århundredgammelt brand med orientalsk æstetik.
The Recognition
About the A' Design Award i Sølv
Precious Pastries Kageemballage er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Precious Pastries Kageemballage forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Precious Pastries Kageemballage er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The product packaging is mainly in the shape of a crane, and the perfect combination of the outer box and the paper handle forms the shape of a crane, which is environmentally friendly and cost-saving. When the box is opened, the top forms a complete picture, and the combination of different sides of the four packages forms a complete picture.
Visually integrate the design style of brand culture and Guochao oriental aesthetics, forming a unique visual and beautiful experience. - Inspiration
- The customer Zhenyuantang is a century-old traditional Chinese medicine brand. Bazhen Cake is a special pastry that has added eight kinds of precious Chinese ingredients. It has the characteristics of snacks and light health. In Chinese Taoist culture, cranes represent health and longevity, and they are also rare birds, which fit the century-old intangible cultural heritage and product characteristics of the client Zhenyuantang. Therefore, the product packaging is in the shape of a crane.
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