Addpakk Brætspilsemballage by Mono Design Studio is a highly esteemed winner of the very prestigious 2024 A' Design Award i Bronze in Emballagedesign Competition Category.
BronzeEmballage· 2024
Addpakk Brætspilsemballage
Client: Mono Design Studio
A' Design Award i Bronze Winner in Emballage Category
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The Design
About Addpakk Brætspilsemballage
Addpakk er et brætspil skabt til polterabend- og bachelorette-fester. Selve emballagen fungerer som et legetøj. Sættet er bygget op af grundlæggende geometriske former, der kan kombineres til figurer på mange forskellige måder. Gæster til den slags fester kender ofte ikke hinanden, så spillet benytter et enkelt og muntert koncept, der hjælper folk med at lære hinanden at kende. Hver figur repræsenterer en anden karakter og en anden personlighed. At identificere sig med figurerne er den legende del af spillet. Æsken er lavet af mellemtykt hvidt papir med mat folie, og en dobbelt væg giver æsken styrke.
The Recognition
About the A' Design Award i Bronze
Addpakk Brætspilsemballage er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Addpakk Brætspilsemballage forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Addpakk Brætspilsemballage tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This board game is made for bachelor and bachelor parties. The packaging itself functions as a toy. It is built from basic geometric shapes and can be combined into figures as desired. During such events the participants usually do not know each other, that is why the team developed an easily interpretable, cheerful concept which brings people close to each other. Each figure is a different character and a different personality. Identifying with figures is the fun part of the game.
- Tags
- boardgames, partygames, bachelorparty, bacheloretteparty, bridetobe, bride, bridalshower, fiancee, spouse, props
- Production Technology
- We use medium-thick white paper with matte foil, the double wall of the box ensures its hold. We found its freshness in simple shapes on a white background. We used the card’s two to one ratio as a basis and this is reflected on all surfaces. One figure can be placed from four cards, so one figure can also be placed from four boxes.
- Research
- We started with a workshop, after we made qualitative in-depth Interviews in addition to market analysis and data collection on competitors. As a result we had to give the brand a crisp, fresh and loud, essence, thus we designedthe visual with high contrast on white surfaces with vivid shapes, all props and games together in one box.
- Inspiration
- We were inspired by building block games. We combined it with the movement of cards. The logo works on surfaces like cards do inside a box, it shakes and fills an entire area. The redundant letter in the logotype reflects on the company, who add this pakk together as a gift. In the uniquely designed font family, the accents and punctuation have been exaggerated and they form a kind of caricature of themselves. We have made the letters dance so they can express the game dynamically.
- Patents
- Copyrights belong to Hanna Szigeti, 2023.
- Team Members
- Creator: Mono Design Studio
Creative Director: Reka Rodler
Art Director: Eszter Dusa-Kovacs
Junior Gaphic Designer: Noemi Kersak
Customer: Hanna Szigeti
Photographer: Balint Csizmadia
Video: Zoltan Tukacs
Video: Viktor Dusa
Printing Producer: Duplex Rota - Image Credits
- Creator: Mono Design Studio
Creative Director: Reka Rodler
Art Director: Eszter Dusa-Kovacs
Junior Gaphic Designer: Noemi Kersak
Customer: Hanna Szigeti
Photographer: Balint Csizmadia
Video: Zoltan Tukacs
Video: Viktor Dusa
Printing Producer: Duplex Rota
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