Kanpai Citruslikørembalage by Hui Tu is a highly esteemed winner of the very prestigious 2024 A' Design Award i Jern in Emballagedesign Competition Category.

JernEmballage· 2024

Kanpai Citruslikørembalage

by Hui Tu

Client: Hungkung University

A' Design Award i Jern Winner in Emballage Category

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Verified Award Winner
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Colors

The Design

About Kanpai Citruslikørembalage

Kanpai er et emballagedesign til en citruslikør produceret i Taichung City, Taiwan. Taichung City er det største citrusdyrkningsområde i Taiwan, men lokal citruslikør var sjælden, så der blev udviklet en ny forarbejdningsmetode til drikkevaren. Navnet Kanpai betyder "bunden i vejret" på kinesisk og henviser til en fejring. Geometriske billeder af tankan- og ponkan-citrusfrugter danner emballagens hovedmotiver. Citrusskrællens tekstur vises gennem delvis lakering og hulmønstre. Emballagen måler 80 x 80 x 240 millimeter.

The Recognition

About the A' Design Award i Jern

Kanpai Citruslikørembalage er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Kanpai Citruslikørembalage forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Kanpai Citruslikørembalage respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The geometric images of citrus tankan & ponkan are retrieved to form the main icons of Kansai packaging design. The texture of citrus skin is presented upon the printing skills of partial glazing and punching.
Dimensions & Packaging: 80 x 80 x 240 mm
Tags: Citrus Liqueur, Cheers, Taichung, Shi Gang.
Production Technology: pet three dimensional printing, partial glazing & punching.
Design Challenge: As the agricultural products are comparatively cheaper in retail pricing, the major task in this packaging design is to promote the product identity and corresponding pricing policy.
Research: This project is conducted based on Design Research in order to generate the most desirable result via repeating design modification based on sample consumers' feedbacks in various surveys. The sample slots were selected from higher education institutes, local community centres and on-line survey sources. The results suggest a strategy to retrieve the citrus geometric elements and colour as the two major elements in packaging design.
Inspiration: Taichung City serves as the largest planting area of citrus fruits in Taiwan. However, there is barely any citrus liqueur made by local produce. Therefore a newly developed processing skill was developed to create this brand new product, named after "Kansai" (means Bottoms Up in Chinese) to call for a celebration.
Project Duration: The project commenced in May 2022 and completed by October 2022 in Taichung City. The marketing activities were launched in December 2022.
Operation Flow: Chill, Twist-off and Kanpai.
Patents: Copyrights Hui Tu, 2022.
Image Credits: Image #1: Creator Hui Tu, Kanpai, 2022.
Image #2: Illustrator Hui Tu, Kanpai, 2022.
Image #3: Illustrator Hui Tu, Kanpai, 2022.
Image #4: Illustrator Hui Tu, Kanpai, 2022.
Image #5: Illustrator Hui Tu, Kanpai, 2022