Natura Dried Fruits Tørrede Frugter af Mohsen Koofiani er en højt anset vinder af den meget prestigefyldte 2024 A' Design Award i Bronze i konkurrencekategorien Emballagedesign.
BronzeEmballage· 2024
Natura Dried Fruits Tørrede Frugter
Klient: Natura
Vinder af A' Design Award i Bronze i kategorien Emballage
Verificeret Prisvinder
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Om Natura Dried Fruits Tørrede Frugter
Dette design har draget fordel af kombinationen af kunstneriske skulpturer, frugter og dyr, selvom det skal bemærkes, at der kunstnerisk er foretaget subtile ændringer. Billederne forsøger at etablere en klar forbindelse mellem dyr, frugter og kultur. Men da designets hovedtema er at bevare økosystemet, er der ud over de planteædende dyr nogle steder anvendt vilde dyr (rovdyr) som symbol på magt. I denne emballage anvendes enkle og kraftfulde farver for at tiltrække mere opmærksomhed, og nedbrydelig emballage bruges til at beskytte miljøet.
Anerkendelsen
Om A' Design Award i Bronze
Natura Dried Fruits Tørrede Frugter er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Natura Dried Fruits Tørrede Frugter forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Natura Dried Fruits Tørrede Frugter tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- In this design, most of the artistic sculptures of the cultural history of the world have been used, although it should be noted that subtle changes have been made to them. In the pictures, a clear connection has been made between creatures, selected fruits, and historical culture. But since the main theme of the packaging idea is to preserve the ecosystem, in addition to vegetarians, wild animals (hunters) have also been used as a symbol of power in some places. According to the main message of the packaging (environmental protection), degradable packaging has been used.
- Dimensioner & Emballage
- Kraft paper tube box packaging
Capacity: 250g
Mouth: 95mm
Depth: 200mm - Tags
- Dried Fruit, Fruit, Dried Fruit Packaging, Color, History, Ecosystem, Animals, Food
- Produktionsteknologi
- All the designs are painted and the created designs are formed by studying and ideas are taken from them and there is no copying of the original works. Paintings of high artistic value have been created. Digitally designed images are created with pen and ink drawing techniques and gold lines are used between them.
- Designudfordring
- In the first stage, the designer intended to engage the viewer's mind with historical cultures and through that show the importance of the earth and the ecosystem of life. Therefore, finding this connection required a lot of study and initial plans, and this was the designer's challenge in conceptualizing and implementing it.
- Forskning
- Type of research: studies
Research objectives: Finding the relationship between ecosystem and historical culture
Data collection: The use of statues and historical arts in the design and connection of fruits with animals required a lot of time.
Results: The final result is a different design and the creation of a work of art.
The impact of the research on real-life phenomena: After the finalization of the design and implementation during a private demonstration, it has been found that all the visitors looked at the packaging design with deep thought and talked about it. - Inspiration
- In this packaging, the designer has left a special artistic design by using the type of fruit, the left cultures (statues and art paintings), and combining them with animals, as in preserving the left works of art. A lot of effort has been done by our ancestors. Know that animals also play a very important role in our survival in nature.
- Projektvarighed
- The project started in February 2022 and finished in December 2022 in Shiraz, Iran
- Driftsflow
- Fruits have a special place in nature for all living things and the interaction between humans and animals can be seen in these images. Basically, one of the goals of design is to respect the ecosystem, and our consumption and lifestyle can be very important in this matter. Another goal of this project is to establish a relationship between culture and the correct way of using food resources, which is closely related to this ecosystem.
- Billedkreditering
- All of the images: Illustrator / Creator: Mohsen Koofiani
Product Manager: Mr. A. Yousefi
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