Yancha Teemballage by Binguowenhua Binguowenhua1 is a highly esteemed winner of the very prestigious 2024 A' Design Award i Jern in Emballagedesign Competition Category.
JernEmballage· 2024
Yancha Teemballage
Client: Yancha
A' Design Award i Jern Winner in Emballage Category
Verified Award Winner
Verify Award Status for #152713The Design
About Yancha Teemballage
Yancha er et emballagedesign skabt til en te, der er beregnet til at understøtte lungesundheden. Emballagen følger en minimalistisk tilgang og har et roligt, yndefuldt udtryk. Hvid linjevaskmaleri anvendes for at give et orientalsk præg, og layoutet er inspireret af formatet fra gamle ruller. Grafikken illustrerer de tolv traditionelle manuelle teproduktionsprocesser. Æsken måler 357 gange 168 gange 80 millimeter. Designet forbinder en hundrede år gammel traditionel opskrift med moderne produktion og præsenterer produktet klart og tydeligt for forbrugerne.
The Recognition
About the A' Design Award i Jern
Yancha Teemballage er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Yancha Teemballage forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Yancha Teemballage respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Designed exclusively for YANCHA, this packaging represents the dedication of YANCHA in providing a new choice for lung health support to modern individuals affected by issues such as tobacco, haze, exhaust fumes, and cooking fumes. In addition, YANCHA inherits a century-old traditional formula for promoting lung health, combining it with traditional tea-making techniques, and applying modern biotechnology for improvement.
- Dimensions & Packaging
- Weight: about 7kg, size: 357mm*168mm*80mm
- Tags
- YANCHA, tea making flow chart, oriental picture scroll, oriental flavor, ancient method
- Production Technology
- The national patented technology is used in the preparation process: "a kind of smoke-clearing and lung-clearing tea and its preparation method"
- Design Challenge
- Packaging design is a dynamic field where new trends and styles are constantly emerging. Designers must understand the culture, preferences and consumer behavior of the target market to effectively convey product information and brand values, making attractive packaging design relevant to the target market Linking is a challenging task.
- Research
- While maintaining the shape and taste of the tea, long-term drinking of the tea has a significant effect on degrading nicotine in the human body. The tea is a daily lung-nourishing product suitable for the whole family. Consumers affected by problems such as oily smoke will be provided with new options for light lung maintenance.
- Inspiration
- The product follows the principle of minimalist design, with an overall aesthetic and graceful appearance. The packaging adopts the technique of white line wash painting to present an oriental essence. Inspiration is drawn from the creative techniques of ancient scrolls, and inspiration is derived from the twelve traditional manual tea-making processes.
- Project Duration
- The project started in Guangzhou in July 2022 and was completed in Guangzhou in June 2023. The illustration of the tea making flowchart was publicly released on Weibo in June 2023
- Operation Flow
- It is the same as brewing tea in daily life. Take 5 grams of tea and brew it with boiling water at 90°C for 3-5 minutes. Make it twice a day to achieve the daily effect of nourishing the lungs and lightening the lungs.
- Patents
- Patent name: A kind of smoke-clearing and lung-clearing tea and its preparation method
Patent No.: ZL201210282232.1
Owner: Li Jiaxian
Release time: November 18, 2015 - Team Members
- Edward Song
Vicky Wang
Will Teng
Lanbo Yang
Yuanfeng Chu
Rannie Chu
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