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Serum Kosmetikemballage by Andromachi Kakava

Serum Kosmetikemballage by Andromachi Kakava is a highly esteemed winner of the very prestigious 2024 A' Design Award i Jern in Emballagedesign Competition Category.


JernEmballage· 2024

Serum Kosmetikemballage

by Andromachi Kakava

Client: ABC Design Communication

A' Design Award i Jern Winner in Emballage Category

Colors

The Design

About Serum Kosmetikemballage

Den visuelle symbolik med grand prix-flaget kommunikerer hastigheden og effektiviteten af produktets anti-rynke virkning. Refleksionen af kraften og hastigheden i produktets rekonstruktive evner på den menneskelige hud var inspirationen bag det visuelle design. For at understrege produktets kapacitet blev inspirationen hentet fra det sorte og hvide ternede flag fra grand prix, som markerer produktets hurtige levering af beskyttelse til huden. Den sværeste del af processen var samarbejdet med trykkeriet for at opnå prægningen på den sølvfarvede æske.

The Recognition

About the A' Design Award i Jern

Serum Kosmetikemballage er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Serum Kosmetikemballage forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Serum Kosmetikemballage respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Frezyderm's Face Serum boxes are intended for doctors only and was created to be given to them as an information promotion kit.
Its visual symbolism with the grand prix flag communicates the speed and effectiveness of the product's anti-wrinkle action.
Dimensions & Packaging
Box: Width 202,5mm x Depth 46,623mm x Height 108,3mm
Tags
cosmetics, frezyderm, serum, silver, packaging
Production Technology
The Series contains 6 different Serums that help skin elasticity, reduce wrinkles and moisturize the skin, enhancing the basic skin care cream.
The metallic texture of the packaging combined with the embossed pattern, the colors and the FACE SERUM logo herald a unique and effective action.
Design Challenge
The hardest part of the process was the collaboration with the printer, in order to achieve the emboss on the silver box.
Research
Frezyderm's Face Serum boxes where created to be given to doctors as information and as a treatment suggestion for their patients.
The reference to the power and speed of the product in rebuilding the skin was the inspiration for the visual design with a checkered pattern dominating printed and embossed on the metallic paper.
So the symbolism wins the impressions and the experts are conquered.
Inspiration
The reflection of the power and speed of reconstructive abilities of the product on the human skin was the inspiration behind the visual design.
To underline its capacity, we were inspired after the black and white checkered flag of the grand prix, marking the product's rapid launch at providing the skin with protection.
Project Duration
The project started in April 2022 in Athens and finished in November 2022 in Athens.
Operation Flow
Frezyderm Face Serum case is addressed to dermatologists specifically and was created to be distributed to them as information promotion kit.
Team Members
George Ziakas
Andromachi Kakava

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