Xijiu Liquor Emballage til Alkoholiske Drikkevarer by Yamin Zhu

Xijiu Liquor Emballage til Alkoholiske Drikkevarer by Yamin Zhu is a highly esteemed winner of the very prestigious 2024 A' Design Award i Jern in Emballagedesign Competition Category.

JernEmballage· 2024

Xijiu Liquor Emballage til Alkoholiske Drikkevarer

by Yamin Zhu

Client: Forty-Nine Union Design Department

A' Design Award i Jern Winner in Emballage Category

12,576

Verified Award Winner

Verify Award Status for #152860

View at A' Design Award Press Release Award Badge

Colors

The Design

About Xijiu Liquor Emballage til Alkoholiske Drikkevarer

Den intrikat designede flaske, prydet med det kinesiske tegn "Xi" fra fire perspektiver, symboliserer lykke og glæde. Dens levende kinesisk røde farvetone gør den velegnet til festlige lejligheder. Den harmoniske forening af rund hætte og firkantet korpus afspejler gammel kinesisk filosofi. Når flaskerne parres, fremkalder de det værdsatte symbol på dobbelt lykke, der repræsenterer traditionelle bryllupsskikke. Dette design hylder ikke kun kulturarven, men forbedrer også brugeroplevelsen ved at tilbyde en unik ergonomisk struktur for ubesværet håndtering.

The Recognition

About the A' Design Award i Jern

Xijiu Liquor Emballage til Alkoholiske Drikkevarer er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Xijiu Liquor Emballage til Alkoholiske Drikkevarer forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Xijiu Liquor Emballage til Alkoholiske Drikkevarer respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The bottle is shaped with Chinese character “Xi” from four angles that the meaning of happiness and delight. The cap and body are all Chinese red. It can appear on occasions when Chinese people celebrate. The cap is round and the body is square, which represents the ancient Chinese philosophy.When the two bottles are put together, the character of double happiness will appear, representing the traditional Chinese folk wedding customs.The unique and ingenious structure is more convenient for users to grasp.
Dimensions & Packaging: Box: W120mm x D120mm x H260mm
Bottle: W75mm x D75mm x H192mm
Tags: Chinese Baijiu, Oriental Aesthetics, Packaging design, Forty-nine Union
Production Technology: The traditional flower pattern on box body is holographic positioning printing technology and cat eye finishing. The bottle body concretely is glass spraying painting technology and the bottle cap is electroplated and red sprayed.
Design Challenge: The difficulty of this design is to cleverly combine the shape of the bottle with Chinese characters, and reflect the traditional festive atmosphere of the Chinese nation to keep it minimalist and full of cultural. It has been revised for many times.
Research: There are four happy things in one's life in Chinese culture: when there's rain after a long drought, when one runs into a friend out of his hometown, when one lights the candle at the wedding night,and when one finds his name on the royal enrollment list. It's worth to be highlight every memorable moment. Chinese character “Xi” should be seen obviously and Chinese culture should be passed on.
Inspiration: The design inspiration is the jade Cong, a ritual instrument that respects heaven and earth from the Neolithic Age to the present. This Jiang flavor liquor package is specially designed to celebrate their happy events of monumental significance.
Project Duration: The project started in April 2023 in Shanxi,China and finished in May 2023.
Operation Flow: One bottle shows single ；“Xi” and when two bottles are put together, the character of double “Xi” will appear, representing the traditional Chinese folk wedding customs. When four bottles together, it means eight “Xi” to wealth in Chinese auspicious culture.
Patents: 202330190867.8