Life-Space Slimram Emballage til probiotisk kosttilskud by Creative Department

Life-Space Slimram Emballage til probiotisk kosttilskud by Creative Department is a highly esteemed winner of the very prestigious 2024 A' Design Award i Sølv in Emballagedesign Competition Category.

SølvEmballage· 2024

Life-Space Slimram Emballage til probiotisk kosttilskud

by Creative Department

Client: Creative Department of BY-HEALTH Pharmaceutical Co., Ltd.

A' Design Award i Sølv Winner in Emballage Category

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Verified Award Winner

Verify Award Status for #152997

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Life-Space Slimram Emballage til probiotisk kosttilskud

Slimram er emballage til et probiotisk kosttilskud beregnet til taljeslankning hos kvinder. Æskens form følger kurven af en kvindetalje, så produktets funktion vises på en direkte måde. Varierede mønstre på overfladen henviser til forandringer i det menneskelige mikrobiom. Mærkets blå farve kombineres med klare sekundærfarver. Æsken er fremstillet af genanvendeligt PET og måler 80 gange 39 gange 160 millimeter. Laservarmeprægning og prægning er anvendt på overfladen. Designet har til formål at adskille produktet fra standardæsker til probiotika.

The Recognition

About the A' Design Award i Sølv

Life-Space Slimram Emballage til probiotisk kosttilskud er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Life-Space Slimram Emballage til probiotisk kosttilskud forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Life-Space Slimram Emballage til probiotisk kosttilskud er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This probiotic is specifically designed for women's waist slimming. Box shape simulates the female waist and intuitively expresses the function of slimming the waist. The dynamic and diverse patterns on the packaging surface, reminiscent of the fascinating transformations of the human microecology, Pair the brand's blue with a bright secondary color. Unlike other probiotic stereotypes, Slimram is closer to FMCG and better attracts young online consumers.
Dimensions & Packaging: Length 80mm x width 39mm x height 160mm
Tags: Slimram、Slimram Probiotic 、Lifespace Slimram Probiotic、Package Design
Production Technology: Unlike most probiotic products on the market, which are packaged in regular cartons, Slimram's innovative structural shape is combined with laser hot stamping and embossing processes to enhance product differentiation and value. The packaging box is made of recyclable PET environmentally friendly materials, which is conducive to the sustainable development of the earth.
Design Challenge: The unique box shape has been repeatedly polished to ensure that the packaging can show the curvy beauty of a woman's slender waist at different angles. The packaging of solid beverage products has strict regulatory requirements, font size and layout requirements and other elements are limited, packaging design in line with regulatory requirements, but also take into account the design beauty and accurate information communication.
Research: The core strain of Slimram, Slimram-1, has been clinically proven to regulate fat metabolism, reduce insulin resistance & improve glucose metabolism, and achieve the effect of significantly reducing visceral fat area and waist circumference, reducing visceral fat up to 7cm2 and waist circumference by up to nearly 2CM.
Inspiration: We used the box type to simulate the female waist curve to visually convey the product function, and the unique box type stood out in the market. Probiotics help regulate the human microbiome, so we have designed a variety of random patterns with different forms and colors on the surface of the box to abstract and express the wonderful changes of the human microecology, and also make the packaging style more in line with the aesthetics of young people.
Project Duration: The project started in August 2021 and took six months to complete, with the first batch coming to market in March 2022
Operation Flow: How to make the product more special and stand out from the crowd of competitors is the key challenge in this case. Unique packaging structure, clear information layout, vivid color contrast, rich and exquisite special craftsmanship, all help products to gain consumer attention. As soon as the product was launched, it achieved good sales and continued to grow.
Patents: The logo (Slimram) has registerted tramark.
Trademark Year 2020
Trademark Holder BY-HEALTH Co.

The package design is patented.
Patent No. ZL 2022 3 0035810.6
Pantent Holder Yunchao Liang
Year 2022
Jurisdiction Design patent
Team Members: Creative Direction:Darren Chan
Designer:Dongmei Chung, June Wen