Ideamix Lab Drikkevareemballage af Qichao An

Ideamix Lab Drikkevareemballage af Qichao An er en højt anset vinder af den meget prestigefyldte 2024 A' Design Award i Jern i konkurrencekategorien Emballagedesign.

JernEmballage· 2024

Ideamix Lab Drikkevareemballage

af Qichao An

Klient: Mornice Brand Design

Vinder af A' Design Award i Jern i kategorien Emballage

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Verificer Prisstatus for #153799

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Farver

Designet

Om Ideamix Lab Drikkevareemballage

Ideamix Lab er et emballagedesign til en serie frugttedrikke. Serien omfatter tre smagsvarianter: jordbær sort te, mango jasmin grøn te og grøn blomme grøn te. Hver smagsvariant er kendetegnet ved en bestemt farve, så de tre typer nemt kan skelnes fra hinanden. Forsiden af hver beholder viser geometriske frugtgrafikker, der angiver smagen og bærer brandidentiteten. Drikkevarerne indeholder ingen tilsætningsstoffer og ingen sukker. Hver beholder måler 65 mm i bredden, 65 mm i dybden og 115 mm i højden.

Anerkendelsen

Om A' Design Award i Jern

Ideamix Lab Drikkevareemballage er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Ideamix Lab Drikkevareemballage forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Ideamix Lab Drikkevareemballage respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.

Bag Designet

Pressemappe

Credits, teammedlemmer og tekniske detaljer leveret af designeren.

Unikke Egenskaber: Ideamix Lab Fruit Tea Beverages come in three distinct colors, each representing a unique flavor, allowing easy differentiation between different types. The front packaging showcases flavor profiles with geometric fruit graphics, harmoniously blending brand identity with product individuality.
Dimensioner & Emballage: Width 65mm x Depth 65mm x Height 115mm
Tags: Package design，Drink Design，Oriental design，Chinese Flavordesign
Produktionsteknologi: This sets the product apart from others in the market. The imagery layout reflects the product's youthful and refreshing attributes, portraying a sense of cool relief. The successful integration of these geometric fruit designs on the front helps convey the story of Ideamix Lab Fruit Tea Beverages to our customers.
Designudfordring: In this design project, the most challenging aspect was accurately representing three different flavors of fruit tea within the constraints of limited packaging space while highlighting the brand's characteristics and individuality. We endeavored to make each flavor visually distinct yet cohesive with the overall series, ensuring the design was both simple and captivating. During the development process, creative challenges included blending elements of fruits and tea to convey clear information within the confined graphical space while maintaining aesthetics and appeal. We conducted multiple experiments and adjustments involving color, shape, and arrangement to find the optimal visual presentation.
Forskning: Before the design process, we conducted extensive market research and analyzed the appearance and style of similar competitors' products. Our goal was to break away from traditional structures and find the most suitable packaging design for Ideamix Lab fruit tea. We aimed to highlight the brand's identity and the product's personality through geometric fruit graphics in different colors and shapes. The design ensures a perfect display effect at the point of sale, while also emphasizing the elegant, distinctive, and fashionable nature of fruit tea.
Inspiration: Ideamix Lab Fruit Tea Beverages present an innovative drink series featuring three distinct flavors: Strawberry Black Tea, Mango Jasmine Green Tea, and Green Plum Green Tea. The packaging embodies simplicity with geometric fruit graphics, highlighting the various flavors, and boasts zero additives and zero sugar content.
Projektvarighed: The project started in September, 2022
Driftsflow: Great design always captures the attention of the audience. Utilizing the limited space on the packaging, we showcase the brand's youthful vibrancy and refreshing summer attributes.
Teammedlemmer: Qichao An
Billedkreditering: Qichao An