Guyuelongshan Emballage til kinesisk risvin by Yuejun Chen

Guyuelongshan Emballage til kinesisk risvin by Yuejun Chen is a highly esteemed winner of the very prestigious 2024 A' Design Award i Sølv in Emballagedesign Competition Category.

SølvEmballage· 2024

Guyuelongshan Emballage til kinesisk risvin

by Yuejun Chen

Client: Shenzhen Red Deer Cultural Creative Design Co., LTD

A' Design Award i Sølv Winner in Emballage Category

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Verified Award Winner
Verify Award Status for #153976

View at A' Design Award Press Release Award Badge

Colors

The Design

About Guyuelongshan Emballage til kinesisk risvin

Guyuelongshan er et emballagedesign til en kinesisk risvin fra Zhejiang, Kina. Vinen brygges efter en traditionel proces og har et lavt alkoholindhold, hvilket gør drikken velegnet til daglig brug blandt yngre forbrugere. Emballagen følger æstetikken i kinesisk landskabsmaleri, og beholderens form leder tanken hen på bjerge, vand og solnedgang. Designet har til formål at forny det enkle udseende hos ældre risvinsemballager og at præsentere orientalsk kultur på en moderne måde. Emballagen måler 340 mm i bredden, 130 mm i dybden og 150 mm i højden.

The Recognition

About the A' Design Award i Sølv

Guyuelongshan Emballage til kinesisk risvin er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Guyuelongshan Emballage til kinesisk risvin forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Guyuelongshan Emballage til kinesisk risvin er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The wine, named Guyue Longshan, comes from Zhejiang, China and is the oldest wine in China with a long history. It is brewed by the most traditional brewing process, low alcohol degree, suitable for young People's Daily drinking. This liquor brand culture focuses on Chinese cultural elements, expressing the artistic conception of Chinese rivers and mountains, and spreading Chinese culture.
Dimensions & Packaging: Width :340 mm x Depth :130 mm x height :150 mm
Tags: Chinese liquor, Oriental aesthetics, packaging design, illustration
Production Technology: Through the style of landscape painting, the container is designed with the artistic conception of landscape and sunset, giving consumers a more intuitive visual feeling.
Design Challenge: The most difficult thing is that the designer wants to maintain the artistic conception of the landscape painting as much as possible into the product. The beauty of Chinese landscape artistic conception is expressed through product modeling design.
Research: Designers found that Chinese yellow wine has a long history, and the design style is very primitive and backward. At the same time, its packaging design is also old and not suitable for the aesthetic of modern young consumers, so when the designer is asked to do packaging design for such a rice wine with two factors, the designer hopes to break people's inherent cognition of these two factors, so that people can enjoy a different kind of Oriental beauty.
Inspiration: Chinese landscape painting aesthetics and Oriental culture. This idea is inspired by watching the famous Chinese painting "A Thousand Li of Rivers and Mountains", and found that through the design and creation of the works on the drawing paper, we can realize the physical product.
Project Duration: The project started in Shenzhen in July 2023 and will be completed in Shenzhen in August 2023
Operation Flow: First create a good concept, then draw drawings, choose the best plan, and then design and make. After the design scheme is established, it is proof. The proofing process went through two times, and the final run-in produced high-quality products.