Meow Multifunktionel Logistikkasse by Yanxuan Design Center is a highly esteemed winner of the very prestigious 2024 A' Design Award i Bronze in Emballagedesign Competition Category.
BronzeEmballage· 2024
Meow Multifunktionel Logistikkasse
Client: Netease Yanxuan Trading Co. Ltd
A' Design Award i Bronze Winner in Emballage Category
Verified Award Winner
Verify Award Status for #154712The Design
About Meow Multifunktionel Logistikkasse
Meow er i bund og grund en logistikkasse inspireret af katte og huse. Gennem smart innovation i stansstrukturen og udseendet tjener den ikke kun funktionen som emballage og transport af varer, men kan også nemt foldes til et funktionelt og bedårende kattehus. Dette mikroinnovative design sikrer omkostningseffektiv produktion og fremmer genbrug af logistikkasser, hvilket demonstrerer en kæledyrsvenlig og miljøbevidst holdning, der stemmer overens med kæledyrsejeres psykologiske behov.
The Recognition
About the A' Design Award i Bronze
Meow Multifunktionel Logistikkasse er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Meow Multifunktionel Logistikkasse forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Meow Multifunktionel Logistikkasse tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- · Smooth and simple folding process: Users can easily fold it into a cat house without the need for any tools or generating waste paper.
· Maximizing physical space design: The swing cover extends the top space of the cat house, maximizing its utilization. The open-door design makes the cat house more spacious.
· Sturdy structure design: The innovative double ear lock structure design at the top greatly enhances the stability of the cat house, accommodating the jumping behavior of cats.
· Exterior design with cat attributes: The design of the cat house is inspired by houses and cat elements such as ears and paws, the adorable appearance enhances the happiness of users and cats. - Dimensions & Packaging
- Width320mm x Depth280mm x Height200mm
- Tags
- Sustainable design, multi-function design, public welfare design, packaging recycling, pet-friendly.
- Production Technology
- Through innovative structural design, the packaging logistics box can be conveniently folded into a beautiful and strong interesting cat house, realizing multi-functional product packaging and reusing waste cartons.
- Design Challenge
- There is a type of cat house cardboard box available for sale on Chinese e-commerce platforms, but Meow does not want to increase the shopping cost for consumers. Following the principle of practicality, Meow aims to transform logistics boxes into cat houses through low-cost innovations. To achieve this goal, the designers have considered commercial costs, product load-bearing capacity, and the ability for mass production. On top of that, they have also managed to balance aesthetics and environmental friendliness for a better consumer experience.
- Research
- The consumption of logistics transportation packaging is enormous in modern life and often leads to the disposal of used boxes. The design team aims to provide an opportunity for the secondary use of logistics boxes after transportation through low-cost innovative design and reduce the disposal of logistics boxes.
- Inspiration
- The design takes inspiration from the features of cats, while the overall spatial design is inspired by human house structures. By transforming logistics boxes into spaces for cats to rest and play, it creates a warm and cozy shopping experience for consumers while providing cats with an additional entertainment space.
- Project Duration
- The project started in April 2023 in Hangzhou and finished in May 2023 in Hangzhou, and successfully being implemented for logistics transportation in the cat litter industry.
- Operation Flow
- This is a multi-functional logistics box that can be used as both a logistics box and a cat house.
In its logistics box state, it is used for packaging and transporting goods, similar to a regular packaging box. Once the package is received, it can be easily opened with a tear strip.
After removing the goods, it can be manually folded following the corresponding folding lines to transform into a cat house for cats to rest.
The entire process is easy and enjoyable. - Patents
- CN307881819S Zhang XiuMin 2023 China.
ZL 2022 2 3152752.9 LiShuQin Zhang XiuMin 2023 China. - Team Members
- Zhang Xiumin, Quan Xinyi, Li Shuqin and Yang Wenhao
- Image Credits
- Image Chen Zenan and Quan Xinyi
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
