Yellow Crane Tower Vandindpakning af Jin Zhang er en højt anset vinder af den meget prestigefyldte 2024 A' Design Award i Bronze i konkurrencekategorien Emballagedesign.
BronzeEmballage· 2024
Yellow Crane Tower Vandindpakning
af Jin Zhang
Klient: Wuhan Sanbu Brand Design
Vinder af A' Design Award i Bronze i kategorien Emballage
Verificeret Prisvinder
Verificer Prisstatus for #154744Designet
Om Yellow Crane Tower Vandindpakning
Dette er et naturligt kildevand produceret af Yellow Crane Tower. Designeren anvender metoden med at tegne skrifttegn for at bryde grænsen mellem tekst og grafik og integrerer Wuhans 3500 år gamle kultur i Yellow Crane Towers tre tegn, hvilket kontinuerligt styrker brandets og byens kontekst. Flaskekapslets design er inspireret af den traneridende udødelige i White Cloud Yellow Crane og formidler Yellow Crane Towers udødelige charme.
Anerkendelsen
Om A' Design Award i Bronze
Yellow Crane Tower Vandindpakning er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Yellow Crane Tower Vandindpakning forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Yellow Crane Tower Vandindpakning tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- This is a very special water, the most famous landmark of Wuhan, China, the Yellow Crane Tower. It witnesses the history and culture of this region for thousands of years. Designers use painting to draw the most representative elements and combine them into Chinese characters for product names, breaking the boundaries between text and graphics.
- Dimensioner & Emballage
- 225mmx60mmx60mm
- Tags
- Packaging design, Yellow Crane Tower, Water, illustration, Chinese design, Wuhan Sanbu brand design
- Produktionsteknologi
- In order to better showcase the water quality, the proportion of bottle stickers should be kept as small as possible, allowing large areas of bottles to be exposed and allowing consumers to see the crystal clear water more intuitively.
- Designudfordring
- The biggest challenge lies in making choices. The culture of a city that has been around for thousands of years is very rich, but in the end, the designer focuses on the brand name and focuses on the brand as the core, narrowing the scope while also showcasing the city's culture.
- Forskning
- The brand wants to make this water a product with local cultural characteristics, so they initially determined their research direction and deeply explored local culture. Taking Yellow Crane Tower as the core area, they will focus on many aspects, which can not only closely connect with the brand, but also showcase urban culture.
- Inspiration
- The thousands of years of exclusive culture in this region have inspired designers. In traditional Chinese aesthetics, there are paintings in words and characters in paintings. This unique expression technique makes this product design unique.
- Projektvarighed
- The project started in Wuhan, China in July 2023 and was completed in Wuhan, China in September 2023. It is expected to be sold in China in October 2023.
- Driftsflow
- The designer first started with the study of urban culture and selected the most representative elements of the city's thousands of years of culture. Then, combined with the size of the label, they decided to use illustrations combined with Chinese characters to design, so that there are characters in the picture and pictures in the characters.
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