Inheritance Spiritusemballage by Easyou Design is a highly esteemed winner of the very prestigious 2024 A' Design Award i Sølv in Emballagedesign Competition Category.
SølvEmballage· 2024
Inheritance Spiritusemballage
Client: Easyou brand design
A' Design Award i Sølv Winner in Emballage Category
- 29,045
- Verified Award Winner
- Verify Award Status for #158092
The Design
About Inheritance Spiritusemballage
Inheritance er et emballagedesign til en kinesisk spiritus. Glasflasken har en minimalistisk form, der kombinerer runde kanter med en firkantet bund, hvilket afspejler den traditionelle forestilling om, at himlen er rund, og jorden er firkantet. Flaskens prop er formet som Su Dongpos hat og er nem at gribe om og åbne. Seks illustrationer fortæller historier om de Tre Su'ers familie og de værdier, der knytter sig til den. Yderemballagen er fremstillet af førsteklasses karton med prægning og UV-lakering. Designet har til formål at præsentere kinesisk kulturarv for forbrugerne.
The Recognition
About the A' Design Award i Sølv
Inheritance Spiritusemballage er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Inheritance Spiritusemballage forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Inheritance Spiritusemballage er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Highlighting the cultural heritage and essence of the Three Su's family, our packaging design combines a minimalist bottle design with six unique illustrations, narrating their historical stories. The bottle cap resembles Su Dongpo's iconic hat, while the eaves of the bottle symbolize "heaven is round and the earth is square." This design enhances product recognition, allowing consumers to gain a deeper understanding of Chinese culture.
- Dimensions & Packaging
- Bottle dimensions:95mmx95mmx259mm
Packaging dimensions:125mmx125mmx234mm - Tags
- Packaging design，Liquor packaging design，Glass material packaging，Deluxe box design，Illustration，Su Dongpo image，Three Su‘s culture
- Production Technology
- Our design emphasizes high-quality materials and advanced techniques. The glass undergoes precise processing to create the eaves shape, balancing round edges and square bottoms to echo "heaven is round and earth is square," maintaining visual texture and transparency. The bottle cap resembles Su Dongpo's hat. The outer box, made of premium cardboard, uses embossing and UV coating for appearance and durability. Advanced molding and printing ensure consistency and quality in production.
- Design Challenge
- This wine packaging design showcases a profound exploration and meticulous presentation of the Three Sūs culture. Through in-depth research into the history and cultural heritage of the Three Sūs family, its essence is integrated into the packaging design, highlighting not only the product's high quality but also the richness of its cultural connotations. The clever use of illustrations to present six stories representing the core values of the Three Sūs family demonstrates the design team's unique insights and aesthetic pursuits. Through such design, consumers not only taste fine wine but also deeply perceive the charm of the Three Sūs culture. This fusion of traditional culture and modern design is bound to attract more attention and appreciation from consumers.
- Research
- The research direction for this wine packaging includes exploring the historical origins of the Three Sūs culture, integrating appearance elements, and designing illustrations. By incorporating the historical background and cultural heritage of the Three Sūs family into the packaging design, we aim to showcase both high quality and cultural significance. Through six illustrated stories representing the virtues of "benevolence, righteousness, harmony, filial piety, inheritance, and virtue," we aim to present the rich cultural charm of the Three Sūs culture within the packaging, offering consumers a deeper understanding and appreciation of it.
- Inspiration
- The inspiration for the packaging of "Three Sūs' Family Tradition" liquor comes from the rich connotations and historical heritage of the Three Sūs culture. The Three Sūs are a renowned literary family in Chinese cultural history, with their works beloved by many and deeply influential. Therefore, we aim to pay homage to this cultural tradition and carry it forward through our packaging design.
- Project Duration
- The project started in June 2023 in Chengdu and finished in December 2023 in Sichuan Chengdu.
- Operation Flow
- The bottle cap resembling Su Dongpo's hat is easier to grip and open. This design facilitates easy opening. The bottle body transitions from a larger grip at the top to a smaller one at the bottom, transitioning from square to round, ensuring consumers can hold the bottle comfortably and securely without slipping.
- Team Members
- Creative Director:Aura Lee
Design Director:Ohon
Designer:Hong Qiu
Yongqi Liu
Miln
Chasel
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