Sinten Kaffeemballage by Louis Yiu is a highly esteemed winner of the very prestigious 2024 A' Design Award i Jern in Emballagedesign Competition Category.

JernEmballage· 2024

Sinten Kaffeemballage

by Louis Yiu

Client: SINTEN Coffee Roastery

A' Design Award i Jern Winner in Emballage Category

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Verified Award Winner

Verify Award Status for #158597

View at A' Design Award Press Release Award Badge

Colors

The Design

About Sinten Kaffeemballage

Udfordringen i dette emballagedesignprojekt var at tænke over, hvordan man på emballagen kunne præsentere det resultat, som Sinten Coffee Roastery er stolte af at levere til kunderne: den friskeste smag, aromaen af ristede kaffebønner. Så for at integrere brandbudskabet problemfrit i den visuelle identitet, fandt designeren inspiration fra naturens love gennem analyse og dekonstruktion. De perfekte proportioner, der udnytter premium kaffe fuldt ud, præsenteres med linjer, hvilket gør det mere visuelt tiltalende.

The Recognition

About the A' Design Award i Jern

Sinten Kaffeemballage er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Sinten Kaffeemballage forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Sinten Kaffeemballage respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sinten Coffee brand is originated in Kaohsiung City, Taiwan. This project is aimed at bringing out the brand’s passionate in bean roastery. Along this direction, a strong colour scheme and minimal layout style are both crucial elements to create uniqueness and reinforce the brand differentiation in the local market.
Dimensions & Packaging: Width 105mm × length 105mm × height 130mm
Width 90mm × height 165mm
Width 125mm × height 200mm
Width 135mm × height 265mm
Tags: Coffee, Drip Coffee, Coffee Beans Packaging, Minimalism, Illustration, Line Graphic, Sinten
Production Technology: One color printing. Material: Moisture-proof zipper bag and paper
Design Challenge: The key creative challenge is to catch consumers’ first attention on the package design from an overwhelming coffee brands. The overall design is based on a minimalism creative approach by applying a clean graphical pattern with an eye-catching orange colour tone which is not often used for a coffee brand.
Research: The new packaging design is to create an unique personality in the market and make the brand looks different from others. Apart from the coffee bean quality, it is also very important for consumers to project a quality of life and an attitude of lifestyle.
Inspiration: The key image is inspired by the essence of a golden proportion of brewing the best and freshest flavour of coffee that shared by the brand owner.
In the packaging design, the visual embodies such a golden proportion (i.e. 60% green bean quality, 30% roasting technique and 10% brewing craft) in a rhythmic graphic illustration. Each main visual is being shown in different coffee or brewing tools which closely associate with the product itself.
Project Duration: The project duration is 2 months and is designed in Taipei.
Operation Flow: In terms of colour usage, a vibrant orange colour is selected because of its vitality and the warm vibe/sunny weather that brought by the Kaohsiung city.
As for the overall execution, different coffee devices (e.g. a coffee cup are used on the Drip Coffee packaging) are featured in the key visuals and they are all presented with the graphical pattern with stripes in order to maintain the image consistency in the whole series.
Patents: Copyrights belongs to Sinten Coffee Roastery
Team Members: Creative Director: Louis Yiu, Motion Graphic Designer: Jason Liu, illustrator: Louis Yiu
Image Credits: A.S.M.D. Creations