Saia 100 Year Museum Truck Mobil Udstilling af Bridgenext er en højt anset vinder af den meget prestigefyldte 2024 A' Design Award i Jern i konkurrencekategorien Reklame, Marketing og Kommunikationsdesign.
JernReklame· 2024
Saia 100 Year Museum Truck Mobil Udstilling
af Bridgenext
Klient: Bridgenext
Vinder af A' Design Award i Jern i kategorien Reklame
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Om Saia 100 Year Museum Truck Mobil Udstilling
Saia 100 Year Museum Truck fremviser Saia LTL Freights århundredlange historie sammen med interaktive lastbilrelaterede artefakter og en lastbilførersimulator. Det mobile lastbilmuseum fordyber besøgende i en klassisk amerikansk succeshistorie. Fra salg af landbrugsprodukter til at blive en logistikgigant afspejler hver milepæl, fra Den Store Depression til Motor Carrier Act i 1980, afgørende øjeblikke i amerikansk historie. Konceptet er tæt sammenvævet med bilindustrien i USA og henter inspiration og synergi fra dens dynamiske landskab og skiftende tendenser.
Anerkendelsen
Om A' Design Award i Jern
Saia 100 Year Museum Truck Mobil Udstilling er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Saia 100 Year Museum Truck Mobil Udstilling forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Saia 100 Year Museum Truck Mobil Udstilling respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- "Embark on a Century Long Journey, A Masterpiece Unveiled in Motion." The museum showcases Saia's history, brand artifacts and memorabilia, and immersive trucking experiences. The timeline highlights Saia's alignment with its rich history. The simulator offers a gaming experience with a livestreamed perspective. The artifacts educate nationwide about Saia and the trucking industry. The truck museum travels the country, engaging people with Saia LTL Freight and the American trucking industry.
- Dimensioner & Emballage
- Truck Weight Capacity - up to 44,000 lbs. Length x Width x Height (at door) - 53 x 99 x 110 inches Width x Height (inside) - 100 x 110 inches Type - Mobile Truck Museum
- Tags
- Museum, Logistic, Truck Museum, Mobile Museum, American Trucking History, Interactive Exhibition
- Produktionsteknologi
- Ceiling Panels - Pantone Cool Gray 10 U Color 818387. Heat and AC throughout interior of museum. Generator to power entire truck. Track lighting in ceiling. Gobo projector with Saia logo projected onto floor. Floors finished. 4 speakers in ceiling with Bluetooth capability. Ambient sound will be played through the experience. Decal floor vinyl. LED strip light on both sides of ceiling. Exit sign with emergency lights. Inventory with backup battery.
- Designudfordring
- With a century-long legacy, many historical facts and photos have been lost over time, leaving only a sparse collection remaining. To curate our exhibition, we delve into U.S. transportation history to recreate the context. Extensive fact-checking with experts is imperative. Collecting data from employee submissions is time-consuming, while aiming to enrich with interactive elements. Beginning with a reconstructed truck filled with crops, we transport visitors through a century of memories.
- Forskning
- Saia 100-year celebration began in late 2023 with mobile museums highlighting the past, present, and future. Analyzing Audience Over Indexes revealed Saia's strong alignment with Veterans and At Risk Youth. Supporting multiple charities bolsters corporate ethos. We transformed a Saia trailer into a mobile museum, engaging communities nationwide with interactive historic timelines. The mobile museum showcases Saia's history, offering Kid-focused, Saia's History, and Employee recognition exhibits.
- Inspiration
- The concept intricately intertwines with the automotive industry in the United States, drawing inspiration and synergy from its dynamic landscape and evolving trends. The museum immerses visitors in a classic American success story, tying back to Saia humble beginnings and contributing to its overall success and longevity. From selling produce to becoming a logistics giant, each milestone, from the Great Depression to the Motor Carrier Act in 1980, reflects pivotal moments in trucking history.
- Projektvarighed
- The truck's tour route includes key cities nationwide and active markets, totaling 34 stops and covering 11,087 miles per year.
- Driftsflow
- Saia truck models' evolution and a shadowboxed Saia uniform are featured. A 70-inch screen, resembling a billboard, plays Saia ads from the 60s to the present. The simulator, previewed by a CCTV screen, offers a gamer's perspective. Visitors interact with elements like a tethered vegetable, truck locks, and seatbelts. The child-friendly pegboard depicts "The Life of A Shipment," while interactive signs, doors, and metal trivia flaps engage visitors. Pallets with ratchet straps illustrate safety.
- Teammedlemmer
- Bridgenext
- Billedkreditering
- Bridgenext
Sponsoreret
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