Eastroc Amla Juice Drikkevareemballage af Guangzhou ID Advertising Co.,Ltd er en højt anset vinder af den meget prestigefyldte 2024 A' Design Award i Jern i konkurrencekategorien Emballagedesign.
JernEmballage· 2024
Eastroc Amla Juice Drikkevareemballage
af Guangzhou ID Advertising Co.,Ltd
Klient: Guangzhou ID Advertising Co.,Ltd
Vinder af A' Design Award i Jern i kategorien Emballage
Verificeret Prisvinder
Verificer Prisstatus for #159061Designet
Om Eastroc Amla Juice Drikkevareemballage
Eastroc Amla Juice er en emballagedesign til en frugtjuicedrik. Emballagen domineres af en blød grøn nuance, der afspejler amla-frugtens naturlige farve og antyder drikkens ganerensende og fordøjelsesfremmende egenskaber. Tre prikker er arrangeret i et sammenhængende blondemønster på flaskehalsen og på kartonen for at forlænge det visuelle udtryk på hylden. Forstørrede billeder af amla-frugter er placeret forskudt hen over etiketten for at tiltrække opmærksomhed og indikere det høje juiceindhold. Juicen fyldes på en cylindrisk PET-flaske med en helomsluttende etiket trykt med miljøvenligt blæk.
Anerkendelsen
Om A' Design Award i Jern
Eastroc Amla Juice Drikkevareemballage er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Eastroc Amla Juice Drikkevareemballage forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Eastroc Amla Juice Drikkevareemballage respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- This project relates to the packaging design of an Amla juice. Amla is known for its benefits of cleansing palate and promoting digestion. The package is visually dominated by Morandi green. The fusion of the natural fruit green of Amla is perceived fresh and comfortable, creates a visual implication of "no burden on stomach after having a big meal". The use of three dots arranged continuously forms a super lace, which is applied on the bottleneck and carton to extend the shelf space visually. The continuous Amla image symbols are staggered to draw attention and highlight the high juice content of Amla Juice.
- Dimensioner & Emballage
- Large bottle size: L 230mm x W 70mm x H 70mm
Small bottle size: L 55mm x W 55mm x H 170mm - Tags
- Package, Drinks, Visuals, Amla Juice, Palate cleansing, Super Strong
- Produktionsteknologi
- The drink is packaged in a simple cylindrical PET bottle with a fully covered label design. The label paper is printed with eco-friendly ink to prioritize environmental protection. The use of flexographic printing ensures that the label pattern is presented clearly and vividly, creating a soft and comfortable color effect. Additionally, the package design features a large area of matte oil and partial varnish finish to enhance the overall intimacy of the product.
- Designudfordring
- Choosing the main color tone of the packaging is a critical and challenging task, as it directly influences the initial impression and overall ambiance conveyed by the product. The natural fruity green color of Amla perfectly exhibits the benefits of this beverage in cleansing the palate and promoting digestion. That’s why the designer had to ensure that the chosen color would not intervene or overshadow the natural green hue of Amla and took appropriate design techniques to highlight this color effectively when deciding on the color scheme.
- Forskning
- Distinctive visual elements play a crucial role in readily identifying brand and leaving a deep impression. In this particular design, the designer used enlarged, staggered combination pictures of three Amla fruits as a visual hammer for identification purpose. This was transformed into a decorative pattern of three dots with lace extending to the bottle top area, in order to deepen the consumer's memory of the product.
- Inspiration
- The packaging design is a crucial part of the design clearly informing consumers of the fact that the product contains real and high content of Amla Juice. The design team has proposed loading 20, 26, and 88 fruits that match different volumes in order to quantify the number of Amla fruits used. This way enhances consumers' awareness of the high content of Amla Juice and creates a strong motive for purchase.
- Projektvarighed
- The packaging design project kicked off in Guangzhou in December 2022 and successfully wrapped up in March 2023 after three months of working on it. Subsequently, it was officially released to the public in June 2023 in Guangzhou.
- Driftsflow
- The fresh visual effect of the packaging enhances the communication of the product benefits to the consumer, offering a full set of comprehensive visual feelings. When it comes to interactive experience, user can either unscrew the cap and consume the product directly or pour it into a glass. In order to preserve the flavor and benefits of the product for future drinking, it is essential for the user to securely screw the cap after each use.
- Teammedlemmer
- Yilin Lu, Zijun Liu,Jianchao Chen
Sponsoreret
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