Hangzhou Scenery Mineralvandsemballage by Peng Guozhi is a highly esteemed winner of the very prestigious 2024 A' Design Award i Bronze in Emballagedesign Competition Category.
BronzeEmballage· 2024
Hangzhou Scenery Mineralvandsemballage
by Peng Guozhi
Client: Peng Guozhi Strategic Packaging Studio
A' Design Award i Bronze Winner in Emballage Category
Verified Award Winner
Verify Award Status for #159134The Design
About Hangzhou Scenery Mineralvandsemballage
Hangzhou Scenery er en serie af mineralvandsemballage baseret på en glasflaske. Flasken måler 60 mm i bredden, 60 mm i dybden og 210 mm i højden og rummer 318 milliliter. Den slanke form understøtter et behageligt greb. Der anvendes glas i stedet for plastik, så flasken kan genbruges, og spild reduceres. Etiketterne er fremstillet ved varmetryk og dækker en stor del af glasset. Illustrationerne viser vartegn fra Hangzhou i Kina, herunder Vestsøen, Store Kanal og Xixi National Wetland Park.
The Recognition
About the A' Design Award i Bronze
Hangzhou Scenery Mineralvandsemballage er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Hangzhou Scenery Mineralvandsemballage forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Hangzhou Scenery Mineralvandsemballage tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The sleek and ergonomic bottle shape ensures a comfortable grip. Opting for glass, a more eco-friendly material compared to PET, encourages consumers to reuse the bottle, contributing to a reduction in plastic waste and lessening our environmental footprint.
- Dimensions & Packaging
- Width 60mm x depth 60mm x height 210mm
- Tags
- Water, Water Packaging, Mineral Water Packaging, Beverage Packaging, Packaging Design
- Production Technology
- Use heat transfer printing technology to produce labels on the glass bottle.
- Design Challenge
- Designing large-area, vibrant, and intricately detailed labels for glass bottles through heat transfer printing is a challenging task. We personally visited multiple glass bottle factories, immersed ourselves in their workshops, and actively participated in the production of samples, continuously refining and optimizing our design to achieve a stunning effect.
- Research
- In Hangzhou, China, we immersed ourselves in extensive consumer interviews, understanding their perspectives on bottled water and listening to their consumption needs. Concurrently, we delved into the city's cultural tapestry, conducting in-depth research on iconic landmarks, historical narratives, and local legends. To ensure our packaging design stands out in the market, we meticulously studied both domestic and international water packaging trends. Finally, combining modern and international aesthetics with traditional Chinese cultural elements, we created this packaging series.
- Inspiration
- Hang Water is a homegrown brand from Hangzhou, China, aspiring to be the city's ambassador. This series of packaging draws inspiration from iconic landmarks of Hangzhou like the Archaeological Ruins of Liangzhu City, Grand Canal, West Lake, Xixi National Wetland Park, and Asian Games venues. Through a collection of vibrant illustrations, we aim to dynamically showcase Hangzhou's urban features, covering its history, culture, environment, ecology, and modernity.
- Project Duration
- December 2023,launched in Hangzhou, China.
- Operation Flow
- The bottle design boasts a convenient 318-milliliter capacity, promoting a one-time consumption without any environmental guilt, minimizing wastage.
- Team Members
- Peng GuoZhi
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