Bedtime Story Boutique Chokoladeemballage by Xi Yang is a highly esteemed winner of the very prestigious 2024 A' Design Award i Sølv in Emballagedesign Competition Category.
SølvEmballage· 2024
Bedtime Story Boutique Chokoladeemballage
by Xi Yang
Client: Amovo
A' Design Award i Sølv Winner in Emballage Category
Verified Award Winner
Verify Award Status for #159310The Design
About Bedtime Story Boutique Chokoladeemballage
Dette er et emballagedesign til en gourmet chokoladeserie. Grafikken på den ydre æske antyder den distinkte smagsoplevelse for hver enkelt chokoladesmag: være sig skinnende, livlig eller mystisk og ejendommelig. I modsætning til de fleste chokoladeemballager, der anvender intuitive fødevaremønstre som visuelle elementer til at repræsentere produktets smag, formidler denne serie de rige associationer og følelsesmæssige skift, som smagen medfører, gennem særpræget grafik med et fortællende element.
The Recognition
About the A' Design Award i Sølv
Bedtime Story Boutique Chokoladeemballage er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Bedtime Story Boutique Chokoladeemballage forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Bedtime Story Boutique Chokoladeemballage er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a packaging design for a gourmet chocolate series. The graphics on the outer box suggest the distinct taste experience of each chocolate flavor—be it shiny, lively, or mysterious and peculiar. Unlike most chocolate packaging, which uses intuitive food patterns as visual elements to represent the product's flavor, this series conveys the rich associations and emotional shifts brought by taste through peculiar graphics with a sense of story.
- Dimensions & Packaging
- 19X7X4.5CM
- Tags
- Chocolate, Gourmet Chocolate
- Production Technology
- The packaging of this series uses special paper with a metallic texture, printing large areas of black patterns, creating a strong visual contrast.
- Inspiration
- Inspired by bedtime stories from childhood, each story is imaginative, just like every piece of chocolate has its own unique flavor, each piece of chocolate tells a story. Tasting chocolate is like being slowly led into a mysterious realm, where taste memories are awakened and imagination unfolds.
- Project Duration
- The project started in Beijing in April 2022 and concluded in May 2022. It was launched in the Chinese market in January 2023.
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