Randle Sodavand by Bo Yang is a highly esteemed winner of the very prestigious 2024 A' Design Award i Jern in Emballagedesign Competition Category.
JernEmballage· 2024
Randle Sodavand
by Bo Yang
Client: Beijing Bofly Design Co.,ltd.
A' Design Award i Jern Winner in Emballage Category
Verified Award Winner
Verify Award Status for #159337The Design
About Randle Sodavand
Emballagedesignets kreativitet repræsenterer mennesker, der nyder musik med hovedtelefoner. Produktet bringer en fornemmelse af ungdommelighed, mode, sundhed og glæde. Det appellerer til unge forbrugeres psykologi. Sodavand kan balancere kroppens surhed og alkalinitet og dermed opnå sundhedsmål. Mønsterdesignet overlapper figurernes cirkulære kroppe og hoveder, hvilket udtrykker balance. Det engelske design af ordet Soda, hvor bogstavet A støtter de tre andre bogstaver, ligner en balanceakt, hvilket er interessant og visuelt formidler konceptet om syre-base-balance.
The Recognition
About the A' Design Award i Jern
Randle Sodavand er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Randle Sodavand forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Randle Sodavand respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The packaging design creativity represents people enjoying music with headphones. The product brings a sense of youthful fashion, health, and pleasure. It caters to the consumption psychology of young groups. Soda water can balance the body's acidity and alkalinity, achieving health goals. The pattern design overlays the circular bodies and heads of the characters, expressing balance. The English creative for SODA, with the letter
- Dimensions & Packaging
- 65mm*65mm*120mm
- Tags
- Soda water packaging design,Can packaging design
- Production Technology
- Conventional aluminum beverage can
- Design Challenge
- How to effectively use visuals to express product positioning and characteristics, indeed, I've brainstormed many drafts.
- Inspiration
- A good packaging should stimulate the imagination of consumers. I hope this packaging can evoke memories of a happy moment for the consumer, such as when I enjoy my favorite drink while listening to music, I feel happy. The creativity stems from this.
- Project Duration
- The project started in November 2023 in Beijing and finished in February 2024 in Beijing.
- Operation Flow
- Firstly, the vibrant colors of the packaging immediately catch people's attention. Secondly, creative and storytelling visuals evoke the wonderful experience of drinking this soda. Therefore, this packaging can engage potential buyers both visually and imaginatively.
- Team Members
- Bo Yang
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