7Up Destinations Venezuela Drikkevareemballage by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 A' Design Award i Bronze in Emballagedesign Competition Category.
BronzeEmballage· 2024
7Up Destinations Venezuela Drikkevareemballage
by PepsiCo Design and Innovation
Client: PepsiCo
A' Design Award i Bronze Winner in Emballage Category
Verified Award Winner
Verify Award Status for #159595The Design
About 7Up Destinations Venezuela Drikkevareemballage
7Up Destinations Venezuela er en serie af begrænsede udgaver af drikkedåser skabt til det latinamerikanske marked og solgt i Venezuela. De fire dåser repræsenterer fire billedskønne og velkendte destinationer i landet: Adicora, Los Roques, El Yaque og Canaima. Hvert design viser Venezuelas lokale flora og fauna. Forsiden af hver dåse bibeholder den klassiske 7Up-grønne farve for nem genkendelse af brandet. Bagsiden af hver dåse anvender en tropisk akvablå farve som baggrund for rejseinspireret grafik. Formålet er at skabe en følelsesmæssig forbindelse med forbrugerne.
The Recognition
About the A' Design Award i Bronze
7Up Destinations Venezuela Drikkevareemballage er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. 7Up Destinations Venezuela Drikkevareemballage forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. 7Up Destinations Venezuela Drikkevareemballage tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- 7UP® is delivering vacation vibes with their ‘Destinations’ campaign for the LATAM market, available for purchase in Venezuela. Inspired by all the beauty of Venezuela, the Design Team created a series of limited-edition cans aimed to capture the essence of the country by representing four of its most picturesque and iconic destinations: Adicora, Los Roques, El Yaque and Canaima.
- Inspiration
- Each design in the Destinations series reflects the lushness of the country’s local flora and fauna, as well as the refreshing attitude and taste of 7UP. The graphic composition of each visual harmoniously mixes the design elements and inspires an emotional connection with consumers. The front of the can retains the classic 7UP green for easy brand recognition, while the backside of the can embraces a tropical aqua blue as the backdrop for the travel-inspired graphics.
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