Mirinda Plus Restage Drikkevareemballage by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 A' Design Award i Bronze in Emballagedesign Competition Category.
BronzeEmballage· 2024
Mirinda Plus Restage Drikkevareemballage
by PepsiCo Design and Innovation
Client: PepsiCo
A' Design Award i Bronze Winner in Emballage Category
Verified Award Winner
Verify Award Status for #159637The Design
About Mirinda Plus Restage Drikkevareemballage
Mirinda Plus Restage er et emballagedesign til en frugtsmagende sodavand, der sælges i Egypten. Sodavand er den mest populære drikkevare ved særlige lejligheder og sociale sammenkomster i Egypten, hvor de fleste mennesker ikke drikker alkohol. Mirinda Plus indeholder sodavand med et strejf af juice, hvilket passer perfekt til sådanne lejligheder. Emballagen anvender et livligt visuelt identitetssystem, der er designet til at gøre indtryk både om dagen og om aftenen. Designet positionerer Mirinda Plus som en mere moden udgave af Mirinda, en frugtsmagende sodavand kendt verden over.
The Recognition
About the A' Design Award i Bronze
Mirinda Plus Restage Drikkevareemballage er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Mirinda Plus Restage Drikkevareemballage forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Mirinda Plus Restage Drikkevareemballage tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Mirinda is a brand known for its refreshing fruity flavors and playful personality. In Egypt, most people don’t drink alcohol, and so the most popular beverage at special occasions and social gatherings is soda. Mirinda PLUS features soda with a hint of juice, which makes it a perfect fit for this space. To position Mirinda PLUS as a go-to evening beverage for the Egyptian market, we gave it a vibrant revamp that makes an impact day and night.
- Inspiration
- To stand out, Mirinda PLUS needed to elevate its visual identity system. Our goal was to create an iconic look and that clearly differentiated Mirinda PLUS. We wanted to set Mirinda PLUS apart as a more mature version of Mirinda, our fruit-flavored soda that’s known around the world.
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