Pepsi Big Football Event LTO Emballage til drikkevarer by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 A' Design Award i Sølv in Emballagedesign Competition Category.
SølvEmballage· 2024
Pepsi Big Football Event LTO Emballage til drikkevarer
by PepsiCo Design and Innovation
Client: PepsiCo
A' Design Award i Sølv Winner in Emballage Category
Verified Award Winner
Verify Award Status for #159649The Design
About Pepsi Big Football Event LTO Emballage til drikkevarer
Pepsi Big Football Event LTO er et emballagedesign til drikkevarer med begrænset tilgængelighed, skabt til en stor fodboldturnering afholdt i Qatar i 2022. Emballagen viser fotografier af rigtige fodboldfans af forskellige nationaliteter og indfanger den intense glæde, der opleves under en kamp. Der blev anvendt malingsfiltre på billederne for at genkalde traditionen med ansigtsmaling blandt fans og give et kunstnerisk udtryk. Tilhørende key visuals og animationer viderefører det samme grafiske sprog. Hensigten er at forbinde brandet med lokale fodboldfans under begivenheden.
The Recognition
About the A' Design Award i Sølv
Pepsi Big Football Event LTO Emballage til drikkevarer er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Pepsi Big Football Event LTO Emballage til drikkevarer forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Pepsi Big Football Event LTO Emballage til drikkevarer er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Wherever there is football, there is Pepsi. The brand wanted to celebrate the “Big Football Event (BFE)” in 2022 i in Qatar - the first time ever hosted by an Arab country - with an unexpected Pepsi twist. The brand wasn’t an official sponsor, but still wanted to make its presence known for this landmark event, and so it required a creative strategy to design limited time offer (LTO) packaging, key visuals, and animations that would capture all the excitement of local football fans.
- Inspiration
- The Design Team opted to feature football fans themselves on pack, depicting the intense joy felt throughout a match and their insatiable thirst to see their team win. Beginning by shooting photographs of real talents with different nationalities, the Design Team then applied paint filters to nod to the practice of fans face-painting during a match, as well as to give the images an overall artistic look and feel.
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