Fruit Bar Snackemballage by Olha Takhtarova is a highly esteemed winner of the very prestigious 2024 A' Design Award i Jern in Emballagedesign Competition Category.
JernEmballage· 2024
Fruit Bar Snackemballage
Client: SOTB and D
A' Design Award i Jern Winner in Emballage Category
Verified Award Winner
Verify Award Status for #160663The Design
About Fruit Bar Snackemballage
Fruit Bar er et emballagedesign til en serie af naturlige snackbarer. Snacksene er fremstillet af nødder, frugt og frø uden kunstige tilsætningsstoffer. Hver variant, herunder abrikos, figen, sveske, dadler og multifrugt, er præsenteret i en pakke på 140 gange 130 millimeter. Klare farvegradienter i lilla, orange, grøn, blå og rød adskiller varianterne på hylden. Illustrerede figurer repræsenterer hver frugt og udtrykker energi og glæde. Der er skabt et individuelt logo til hvert produkt for at understøtte hurtig genkendelse og give brandet et venligt udtryk.
The Recognition
About the A' Design Award i Jern
Fruit Bar Snackemballage er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Fruit Bar Snackemballage forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Fruit Bar Snackemballage respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Fruit Bar is a new brand of quick and nutritious snacks. Our products are made exclusively from natural ingredients: nuts, fruits, and seeds. There are no harmful additives, artificial flavor enhancers, dyes, or preservatives in our snacks. The company aims to stand out among other health-oriented snack brands by conveying a sense of joy and utility. It was necessary to express this energy and joy of Fruit Bar through packaging that will be attractive and easily recognizable among other brands.
- Dimensions & Packaging
- Apricot, Figs, Plum, Dates, Multifruit - packing size 140 x 130 mm
- Tags
- Snack, Snack bar packaging, Fruit Bar, Illustration, Characters
- Production Technology
- The characters on the packaging not only give it uniqueness but also fill customers with positivity and energy. They become an integral part of the brand, which aims to convey joy and dynamism to its consumers. For example, the fig character, brightly purple, is boxing and full of energy, while the apricot character, bright orange, is cheerful and into fitness. The plum character loves yoga, and the date character doesn't mind spending all their time in the pool.
- Design Challenge
- Before starting the development of the Fruit Bar packaging, research was conducted on the target audience, their needs, and preferences. Close competitors and recent packaging design trends were also reviewed. Choosing suitable packaging materials was crucial; it needed to provide protection for the product from external factors and be made from environmentally friendly materials to support the latest eco-friendly trends and demands. A challenge arose in creating a design that was both attractive and informative while providing enough space for necessary product information.
- Research
- To emphasize the charismatic character of the brand and the attractiveness of the packaging, we used bright and expressive colors that reflect the taste of the product while also distinguishing the range. We employed gradient stretches in purple, bright orange, green, blue, and red hues. Additionally, an individual logo was created for each product, giving it a distinctive and direct style to help consumers easily identify each product line
- Inspiration
- Our task was to create a new brand and packaging that would convey authentic taste and modern individuality. Moreover, this new brand should communicate closely and boldly with young people. A bright voluminous logo and illustrations were developed in the form of characters, each of which is associated with a certain fruit. These characters express individuality, positivity, and pure energy, making them attractive and memorable for consumers
- Project Duration
- Poland. The project began in January 2023 and ended in June 2023
- Operation Flow
- The developed packaging design for Fruit Bar interacts with the consumer through several key aspects: Attractiveness: Bright colors, interesting graphic elements, and an appealing packaging design can catch the consumer's attention on the store shelf or in advertisements. Informativeness: The design includes information about the product, such as its ingredients, nutritional value, health benefits, etc., helping the consumer make a purchasing decision. Emotional impact: Characters, colors, and the overall atmosphere of the packaging can evoke specific emotions in the consumer, such as joy, energy, or confidence in choosing the product. Brand recognition: Well-designed packaging can help reinforce brand recognition and create loyalty among consumers.
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