Extra Melty Upgrade Mint Emballage by ShinyBay Design is a highly esteemed winner of the very prestigious 2024 A' Design Award i Bronze in Emballagedesign Competition Category.
BronzeEmballage· 2024
Extra Melty Upgrade Mint Emballage
A' Design Award i Bronze Winner in Emballage Category
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- Verified Award Winner
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The Design
About Extra Melty Upgrade Mint Emballage
Designteamet arbejdede ud fra idéen om smeltende sne, der symboliserer produktets stresslindrende egenskaber. Det var et krav at bevare genkendelige brandelementer såsom EXTRA-logoet og swooshen, hvorfor designteamet visuelt udviklede swooshen til en skibakke for at skabe en scene, hvor tegneseriefiguren kunne more sig, hvilket afspejler temaet. Det er bemærkelsesværdigt, at frugten spillede mere end rollen som smagsindikator, men fungerede som et levende snowboard, der fuldførte historiefortællingen. Hensigten er, at det øjeblik, hvor man smager mintene, giver en skilignende oplevelse i munden såvel som i forbrugernes bevidsthed.
The Recognition
About the A' Design Award i Bronze
Extra Melty Upgrade Mint Emballage er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Extra Melty Upgrade Mint Emballage forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Extra Melty Upgrade Mint Emballage tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Our design concept revolved around the idea of 'melting snow', symbolizing the stress-relieving properties of the product.
It was requested to retain recognizable brand elements such as the Extra logo and the swoosh, hence we visually evolved the swoosh into a ski run, creating a scene for the cartoon character to have fun, echoing the theme of melting snow.
You will notice that the fruit plays not only a flavor cue, but also a vivid snowboard that completes the storytelling.
We would imagine that at the moment of tasting the mints, an alpine skiing-like experience will emerge in consumers' mouths and minds. - Tags
- IP integration, Visual assets enhancement, Brand identity, Consumer interaction
- Design Challenge
- We were challenged to interpret the existing brand assets from the abstract 'swoosh' to meaningful and easily echoable elements. We explored different possibilities, taking into account brand personality, consumer preferences and local trends, and worked with the branding team on the final touches.
- Inspiration
- The inspiration came from the insight that modern consumers face increasing stress in their daily lives, which builds up over time like a snowball. The brand aims to be the key to melt these stress, hence the concept of 'melting snow'. The design solution seeks to evoke pleasure and relaxation through playful characters and dynamic visuals, creating a positive consumer experience.
- Project Duration
- 6 months in Shanghai,China
- Image Credits
- ShinyBay Design
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