Ubo Shampooemballage by Wang Houcai is a highly esteemed winner of the very prestigious 2025 A' Design Award i Bronze in Emballagedesign Competition Category.
BronzeEmballage· 2025
Ubo Shampooemballage
by Wang Houcai
Client: Banwea Brand Design (Shanghai) Co., Ltd.
A' Design Award i Bronze Winner in Emballage Category
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- Verified Award Winner
- Verify Award Status for #161666
The Design
About Ubo Shampooemballage
Ubo er en emballageserie til shampoo og andre hår- og kropsplejeprodukter. Flaskerne er fremstillet af polyethylen, et materiale med høj kemisk bestandighed og høj slagfasthed, som egner sig til kosmetik- og rengøringsprodukter. Skærelinjer og -flader former flaskens krop til et ovalt visuelt symbol, som går igen i hele serien. De skårne flader gør det også muligt for flasken at hvile behageligt i hånden. Et pumpehoved åbnes og trykkes ned for at dosere produktet. Den enkle form understøtter hurtig genkendelse.
The Recognition
About the A' Design Award i Bronze
Ubo Shampooemballage er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Ubo Shampooemballage forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Ubo Shampooemballage tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Original geometric figures, circles, rectangles, etc. are everywhere, showing classic geometric beauty. Ubo advocates a pure and simple lifestyle. The fast-paced life in the city has made modern people exhausted, so they hope that life can be simpler and return to its true beauty. The product packaging reflects this spirit. Through the cutting of lines and surfaces, it presents the iconic oval visual symbol, which embodies simplicity and purity, and the product is easy to identify.
- Dimensions & Packaging
- size:
Shampoo Regular: 79mm × 68mm × 218mm (525g)
Shampoo High capacity: 86mm × 75mm × 236mm (800g)
Body lotion: 62mm × 53mm × 172mm (228g)
Hair mask: 95mm ×88mm ×70mm (350g) - Tags
- Ubo, Ubo shampoo series products , bottle design , packaging design, care products, shampoo
- Production Technology
- pe material has higher chemical resistance and excellent impact resistance than other materials such as pet, so it is suitable for storing chemical products such as cosmetics and detergents. In addition, the manufacturing cost of plastic bottles made of pe is relatively low and easy to produce and process.
- Design Challenge
- How to save consumers the energy to find ideal products is the key challenge in this case. The unique bottle shape forms a clear visual symbol that carries through the entire product range. Product packaging can express the value of the brand in a minimalist and beautiful way.
- Research
- In addition to the simple shape of the Ubo shampoo series products, the design of the bottle body incorporates cut-through surfaces. This design point not only emphasizes the simplicity and beauty of the appearance, but also focuses on the user experience. Through the unique face cutting, the product feels more comfortable in the hand, making the user more comfortable during use and enhancing the practicality of the product. It is also the visual symbol of the product.
- Inspiration
- Primitive geometric figures, such as circles, triangles, rectangles, etc., are the most common forms, ranging from capsules, earrings, teacups, pots, to industrial equipment, spacecraft, universe and celestial bodies. They are the most basic forms of all objects, showing a classic Geometric beauty extends from this basic figure to various shapes. Simple and easy to remember and recognize
- Project Duration
- The project started in Shanghai on April 3, 2022, and the design was completed in Shanghai on May 20, 2022. sale on September 3, 2022.
- Operation Flow
- Open the pump head and press to use
- Team Members
- Wang Houcai
- Image Credits
- Image #No1 Designer Wang Houcai, ubo, 2024.
Image #No2 Designer Wang Houcai, ubo, 2024.
Image #No3 Designer Wang Houcai, ubo, 2024.
Image #No4 Designer Wang Houcai, ubo, 2024.
Video Credits: Wang Houcai, 2024
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