Xiao Liu 30th Anniversary Gaveæske af Ziqiong Li er en højt anset vinder af den meget prestigefyldte 2025 A' Design Award i Sølv i konkurrencekategorien Emballagedesign.
SølvEmballage· 2025
Xiao Liu 30th Anniversary Gaveæske
af Ziqiong Li
Klient: ONE DESIGN Brand Co., Ltd
Vinder af A' Design Award i Sølv i kategorien Emballage
Verificeret Prisvinder
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Om Xiao Liu 30th Anniversary Gaveæske
Dette initiativ er skræddersyet til en virksomhed med over tredive fysiske butikker i Xi'an storbyområdet. Emballagedesignet er delikat sammenvævet med forbrugeroplevelsen. Det integrerer kunstfærdigt det tematiske element af tid for at symbolisere den fælles tidslige rejse mellem virksomheden og dens kunder, hvilket legemliggør virksomhedens kerneværdier og velstand. Desuden indkapsler det den følelsesmæssige resonans fremkaldt fra kundebasen. Lad ikke tiden visne; måtte vores bånd være evigt!
Anerkendelsen
Om A' Design Award i Sølv
Xiao Liu 30th Anniversary Gaveæske er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Xiao Liu 30th Anniversary Gaveæske forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Xiao Liu 30th Anniversary Gaveæske er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- This project is specifically designed for an entity with over 30 physical outlets in Xi'an. The packaging design is closely linked to e consumer experience.
By integrating the "time" theme, it represents the journey that the company and its customers have shared over time. This is a powerful way to showcase the company's core values and its prosperity, as it ties the company's growth and success to the relationship with its customers.
It also encapsulates the emotional connection with the consumers. The phrase "Let time not wither; may our bond be eternal!" further emphasizes this emotional aspect. It implies that the relationship between the company and its customers is not just a business one, but something that is meant to last and withstand the test of time. Overall, this gift box is more than just a packaging; it is a symbol of the company - customer relationship, values, and history. - Dimensioner & Emballage
- 440mmx240mmx130mm
- Tags
- 30th anniversary, gift-box design, years, company
- Produktionsteknologi
- The merchandise is enhanced with gold leaf embellishments, embossed patterns, UV varnish, and other decorative techniques, complemented by metal emblems and textured paper accents.
- Forskning
- This initiative is tailored for an entity with over thirty physical outlets in the Xi'an metropolitan area. The packaging design is delicately intertwined with the consumer experience. It artfully integrates the thematic element of "time" to signify the shared temporal journey of the company and its customers, epitomizing the entity's core values and prosperity. Moreover, it encapsulates the emotional resonance elicited from the consumer base. "Let time not wither; may our bond be eternal!"
- Inspiration
- The gift box was inspired by the company's 25 - year artisanship and its foundational values. The theme "Silent Passage of Years, Rings Marking Time" is central. To bring this theme to life, embossing techniques were used to create the "rings" design. This not only visualizes the concept of time passing but also gives a tactile and visual element to the gift box.
The choice of white and gold papers is significant. White and gold together can give an impression of luxury and richness. It also aims to capture the essence of an era known for its splendor, adding a layer of historical and cultural significance to the gift box. - Projektvarighed
- The project started in Xi'an in May 2023, ended in Xi'an in March 2024, and was produced and sold in Shenzhen in March 2024.
- Driftsflow
- The box is designed with a pull - out drawer, and the pull - out piece serves as an important interactive device for the brand to convey its emotions to consumers. In combination wi e time - axis design on the outer box, the medallion - arrowhead on the pull - out piece moves through each important year, implying that the consumer has journeyed through 30 years wi e enterprise. When the box is opened, there is the brand's profound emotional expression - the important enterprise scenes over the past 30 years. This shows that the brand has grown along with the consumer's age and generates emotional resonance.
- Teammedlemmer
- Xiao Yaqin
Li Ziqiong
Cai Xueqin
Shaanxi University of Science & Technology
One Design Brand Communication Co., Ltd.
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