Colorful Zhangzhou Brandproduktemballage af Yangchao Wu er en højt anset vinder af den meget prestigefyldte 2025 A' Design Award i Sølv i konkurrencekategorien Emballagedesign.
SølvEmballage· 2025
Colorful Zhangzhou Brandproduktemballage
af Yangchao Wu
Klient: Yangchao Wu
Vinder af A' Design Award i Sølv i kategorien Emballage
Verificeret Prisvinder
Verificer Prisstatus for #164285Designet
Om Colorful Zhangzhou Brandproduktemballage
Colorful Zhangzhou er et emballage- og identitetssystem skabt til et bybrand. Designet omfatter et visuelt identitetssystem, gaveemballage, et fysisk oplevelsesrum og en online platform for livsstilstjenester. Rød og påskeliljen anvendes som hovedtemaer med inspiration fra lokal historie, skikke og arkitektoniske mønstre. Der er udviklet separate temaer til produkter som månekager, te og souvenirs. Hver æske måler 260 mm i bredden, 260 mm i dybden og 140 mm i højden. Innovative emballagestrukturer forbedrer beskyttelsen under transport, og der anvendes bæredygtige materialer.
Anerkendelsen
Om A' Design Award i Sølv
Colorful Zhangzhou Brandproduktemballage er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Colorful Zhangzhou Brandproduktemballage forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Colorful Zhangzhou Brandproduktemballage er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- The Zhangzhou Municipal People's Government takes the lead in and oversees Colorful Zhangzhou, a state-owned city brand that is run by Zhangzhou Culture and Tourism and Health Group, a significant state-owned organization in Zhangzhou. It is one of just two complete categories of city name trademarks that the State Trademark Administration of China has approved.
- Dimensioner & Emballage
- Width 260 mm x Depth 260 mm x Height 140 mm
- Tags
- Brand identity, Cultural integration, Visual identity system (VIS), Gift packaging, Sustainable packaging, Minimalism, Deconstructive design, Creative themes, Cultural heritage, User experience
- Produktionsteknologi
- The design team develops a series of corresponding themes for different usage scenarios, so that each design is not detached from the brand's own tone and full of unique theatrical tension. The design of this case utilizes innovative packaging structures to provide safer transportation protection while increasing the use of sustainable materials, which will be an important development trend that emphasizes both environmental awareness and commercial needs.
- Designudfordring
- This type of regional specialty with a relatively large range needs to be quickly captured by consumers by entering the market, which endows it with representative and distinct IPs. It can quickly close the distance with consumers, and on the other hand, it can convey the unique culture of the region through the shaping of IPs. The design of this case conforms to the local cultural characteristics, conforms to contemporary aesthetics, allowing more people to understand the local cuisine culture.
- Forskning
- A simple design and pattern can convey the core essence of the brand and product, which will bring a better user experience and stronger brand influence. The deconstructive design concept is subverting traditional aesthetic norms and leading the innovation and transformation of packaging design. It breaks through inherent forms and inertia through innovative and unprecedented design techniques, exploring more creative design expressions, and bringing new possibilities to the brand and industry.
- Inspiration
- The planning and design of the project is divided into four sections: brand VIS, present, offline experience space, and online life service platform. Beginning with the distinctive temperament of the city, incorporates Zhangzhou history and culture, local customs, architectural style, and other pattern resources. In order to infuse the city with cultural originality, red and the daffodil are chosen as the primary brand theme. Our goal remains to help Zhangzhou achieve rural revitalization.
- Projektvarighed
- The project started in March 1, 2023 in China and finished in July 7, 2023 in China.
- Driftsflow
- Collect information on Zhangzhou's history and culture, geographical features, traditional crafts, and local resources. Develop thematic design plans for different products such as mooncakes, tea, and souvenirs. Create packaging designs that blend local culture with modern aesthetics. Enhance emotional connections between the brand and consumers through storytelling and cultural activities, and promote the dissemination and recognition of local culinary culture.
- Teammedlemmer
- Chief Designer: Yangchao Wu
- Billedkreditering
- Main image is Image #1: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #1: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #2: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #3: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #4: Photographer Answer Culture, Colorful Zhangzhou, 2023.
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