Grace Flow Protein Boost Flaskeemballage til Drikkevare by Jeff Wu is a highly esteemed winner of the very prestigious 2025 A' Design Award i Bronze in Emballagedesign Competition Category.
BronzeEmballage· 2025
Grace Flow Protein Boost Flaskeemballage til Drikkevare
by Jeff Wu
A' Design Award i Bronze Winner in Emballage Category
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- Verified Award Winner
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The Design
About Grace Flow Protein Boost Flaskeemballage til Drikkevare
Grace Flow Protein Boost er et flaskeemballagedesign til en proteinrig funktionel drik målrettet unge fitnessentusiaster. Den flydende protein kan åbnes og drikkes med det samme, uden behov for at blande proteinpulver. Det primære visuelle element forener det kinesiske tegn for "cool" med brandnavnet i latinske bogstaver, hvor de to deler fælles penselstrøg. Flaskens hals er formet som et håndtag, og farveforskelle angiver de forskellige smagsvarianter. Flasken er fremstillet af PET ved stræk-blæseformning, og en metalfarvet krympefilm omslutter hele flasken.
The Recognition
About the A' Design Award i Bronze
Grace Flow Protein Boost Flaskeemballage til Drikkevare er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Grace Flow Protein Boost Flaskeemballage til Drikkevare forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Grace Flow Protein Boost Flaskeemballage til Drikkevare tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design extracts the brand name, where "cool" is a visual symbol representing the unique brand proposition of youth fashion. The combination of the Chinese character "Cool" and the English brand name "PICKICK" forms the main visual element, with the strokes of "Cool" and the English letter "P" co drawing. The bottle design has added a handle for the neck and color differentiation to enhance taste. The overall neck design of the bottle body has increased its recognizability.
- Dimensions & Packaging
- 1/2length：186.35mm
surface area：28725mm2
stability angle：18.67°
gravity center：69.4mm - Tags
- GraceFlow Protein Boost
- Production Technology
- Outer bottle: PET, stretch blow molded.
Bottle labeling process: Metal colored heat shrink film, fully wrapped form. - Design Challenge
- This is a new brand. How to expand the brand's popularity, how to cater to young fitness people in the packaging, how to make the packaging more attractive and functional, how to make the packaging more social, and how to let consumers share the packaging through the Internet are the problems we need to solve.
So we increase the recognition of packaging through simple opposite sex design, combine products with brand names through symbol design, and increase brand influence. - Research
- Starting from the product, it is convenient for the consumer group. In the past, protein powder was used to supplement protein after exercise. Our product is liquid protein, so it can be opened and consumed immediately to quickly replenish protein. Simultaneously combining several unique flavors is very convenient and time-saving.
- Inspiration
- For the product, this is a high protein functional beverage, mainly aimed at young fitness enthusiasts, with a unique and trendy design.
For brands, "Pinku" is a new brand. To highlight the brand name and expand its influence, the design needs to be associated with the brand. Therefore, a design combining the Chinese character "ku" in the brand name with the English brand name was extracted. - Project Duration
- The project will start in March 2024, the design will be finalized in July 2024, and the product will be launched in September 2004
- Operation Flow
- Starting from the product, it is convenient for the consumer group. In the past, protein powder was used to supplement protein after exercise. Our product is liquid protein, so it can be opened and consumed immediately to quickly replenish protein. Simultaneously combining several unique flavors is very convenient and time-saving.
- Team Members
- Jeff Wu
Juan ying Zheng
George Zhang
qiong Wu
chen Li - Image Credits
- Design agency:Beijing Perfect Point Design
Design Director：Jeff Wu
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