Threegun Emballagedesign by E2W Studio is a highly esteemed winner of the very prestigious 2025 A' Design Award i Bronze in Emballagedesign Competition Category.

BronzeEmballage· 2025

Threegun Emballagedesign

by E2W Studio

Client: E2W Studio

A' Design Award i Bronze Winner in Emballage Category

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Verified Award Winner
Verify Award Status for #167210

View at A' Design Award Press Release Award Badge

Colors

The Design

About Threegun Emballagedesign

Siden etableringen har Threegun konsekvent anvendt rød, en farve dybt forankret i kinesisk tradition, som et kerneelement i sin visuelle identitet. Den røde farvetone betragtes som et af de væsentlige aktiver, der skal bevares i brandets visuelle system. Den systematiske brug af gridsystemer i emballagen forener layoutet. Hvad angår emballagebagrunden, har designeren moderne integreret karakteren Tre i mønsterdesignet. Dette motiv er blevet et centralt visuelt aktiv for Threegun og fortsætter med at spille en betydelig rolle i deres efterfølgende visuelle design.

The Recognition

About the A' Design Award i Bronze

Threegun Emballagedesign er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Threegun Emballagedesign forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Threegun Emballagedesign tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a Chinese underwear brand established in 1937, Threegun has various products. Consequently, the most challenging aspect of this project lies in distinguishing and unifying these products. Instead of utilizing patterns and icons, designer have opted for the use of Chinese characters. The selected font is Kaiti, which has a strong sense of humanism and aligns perfectly with Threegun's humanistic culture.
Dimensions & Packaging: Width 58mm x Depth 134mm x Height 255mm
Tags: Humanity, Classic elegance, Modern oriental aesthetics, Warmth, Brand identity
Production Technology: In terms of appearance, we have extracted the specifications and names of the products into Chinese characters as the core identification elements of the symbol. The condensed Chinese characters enable consumers to establish recognition of products and make it easier for them to remember the brand.
Design Challenge: It is difficult to see any direct relationship between design and cost in this project, but the sorting and classification system hidden behind the scenes is the key to reducing costs. THREEGUN has developed a wide range of products over 80 years of brand history, with many different specifications under each product line. The design system that clarifies these product lines and specifications is the key to significant cost savings behind the scenes.
Research: In the Chinese market, especially in the underwear category, using Chinese characters as brand identity and functional identity is the first of its kind, especially when we have cleverly integrated them into a cohesive visual language, which is an area that other brands have yet to venture into.
Inspiration: As a time-honored brand in China, Threegun selected Chinese characters to convey warm and humanistic feelings. As a national brand, using Chinese characters is a better way to communicate with consumers and to form brand recognition.
Project Duration: The project was completed in 2024.
Operation Flow: More importantly, it helps the brand review systematically, enabling them to plan their product lines and strategic planning more effectively.
Image Credits: Floating Stop